Do you find yourself in a sea of competition - struggling to identify a clear-cut differentiator that can help you establish a competitive edge?
Most people make the mistake of simply working harder at the same things that the competition is working hard at. Everyone continues slogging along - never really making any real progress.
The better option? Here's a quick three-step activity that will reveal what you need to know:
1. Make a list of all the things that you offer that your customers value.
2. Cross out all those entries on your list that your competition can copy (unless it is a proprietary trade secret or patent, they will copy it...and it cannot be a differentiator)
3. The remainder is what makes you unique. That is your goose that lays the golden egg. That is what sets you apart. That is what you must nurture at all costs! (Tip: Most of the time, true differentiators are relationship based. Having a special connection with a customer is typically something a competitor can't touch until you lose it. Yes, it is yours to lose...)
Think about it. But more importantly, do something about it...today!
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