Wednesday, September 24, 2008

Getting Through the Tough Times

With all this economic turmoil, the typical response of the average person is to freeze. For ordinary companies, freezing spending is an easy short-term "solution", but it has significant long-term ramification. Cutting back on investing in what creates the results, only serves to undermine the ultimate results themselves.

That's why extraordinary companies do NOT freeze. They may cut back on certain non-strategic expenditures (which makes sense), but in order to get better results in difficult times, they actually focus MORE on investing in what generates those results: their people and their customer experience.

No wonder that, when the dust settles, these legendary companies have extended their lead in the marketplace.

Certainly something to consider...only if you want to be extraordinary, of course.

Think about it...but more importantly, act upon it...today!

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