Tuesday, September 2, 2008

Thriving in Tough Times

I've noticed something about tough times and the organizations that thrive in the midst of them. Maybe you've noticed too...

It seems that there's an interesting pattern: the corporate environment goes screwy (bad economy, social upheaval, tech revolution, etc.) and when the dust settles, some company has risen dramatically. Ever notice why?

What consistently happens is that a leader/organization will use the window of uncertainty (when most are simply standing around watching the dust flying and focusing on staying "safe") to aggressively focus on improving their fundamentals and begin developing a game-changing strategy to capitalize when everything settles.

When the circumstances in your industry start to get crazy, that is the best time to invest in creating "an unfair competitive edge".

Think about it...but more importantly, act upon it...today.

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