Most Important Service Traits?

Recently, I was asked by a client if I've seen any trend of "must have" traits for hiring employees to give superior service that transcends industries/international cultures.  After working with dozens of best-in-class service organizations in 49 countries around the world, I believe I've identified the most important - all of which are non-negotiable in order to achieve an extraordinary service experience:

1. Awareness of others.  Until someone has the ability to get beyond their own self-absorbed interests, they will never be able to effective engage customers - or their team.  Being able to truly understand another's perspective is mandatory to be successful in any service-related position - especially if you hope to exceed those expectations.  The field of Emotional Intelligence is founded on the awareness of & ability to connect with others.
2. Consideration of others.  More than simply being aware of them, being considerate also involves caring about the well-being of others and desiring to help them in whatever way matters most to them.  Compassion, kindness, and valuing others are what set the stage for this trait.
3. Bias for action.  Internal thoughts merely create academic concepts or theoretical strategy.  Unless there are behaviors that implement the service ideas, there will be no tangible results.  Legitimate service requires interaction...with ACTION being the key part of that word.

Coincidentally, they are also the key traits for leadership excellence, in my opinion, since great leaders - and their organizations - succeed by serving their "internal customers" (employees).

I've often shared with my teams at Disney and the FAA that the simplest guidance I could think of for great service was "Be aware & care" - the intent being to be aware of yourself, those around you, your environment, etc. and then care enough to take action and do something about improving the experience.   

So, whether you are considering hiring a new employee or promoting someone into a leadership position, ask yourself how they rate regarding these critical traits - or you (and your customers/business results) will suffer the natural consequences...which will likely be painful for your people, your organization, and you.

Think about it.  But more importantly, do something about it...today!

Same Tools + Better Use = Better Results

One thing I've been surprised to learn from working with the world's most successful companies: They don't have any "secret" pixie dust that magically helps them achieve consistent success.  In fact, they have the same resources any other organization has in their industry.

So what sets them apart from the rest of the pack?  Strategic execution.

World-class organizations simply focus their significant efforts in a disciplined way that naturally get superior results.  

Of course, simple isn't usually easy.  But it IS do-able.

Here's the basic roadmap:

• Identify and institute the non-negotiables that make you different and better than anyone else in your industry.
• Develop your leaders and hold them accountable for being consistent role models - in every way.
• Develop and engage employees so they can effectively work together as a team on the right things.
• Understand, engage, and WOW your customers with attention to the details they care most about.
• Be better today than you were yesterday.

Of course, the "pixie dust" includes a lot of hard work.  More than the competition is willing to do.

The good news?  After you gain momentum, it gets easier.  A LOT easier.  

Think about it.  But more importantly, do something about it...today!

"Different Culture" or "Bad Service"?

When in unfamiliar environments, we often have "different" experiences from what we are used to.  For example, when waitstaff does something that you, as a customer, is uncomfortable with, is it the differing culture that is the culprit, or is it legitimately bad service?

Of course, we all benefit if we are constantly aspiring to engage in new cultural experiences from the different perspective - all for the sake of genuinely improving our abilities to embrace that valuable diversity (while still not denying our own culture - which is the topic of a different conversation!)  What if, in the face of an unfamiliar environment, the "foreign" delivery of service is uncomfortable to the customer?  The question is: At what point can we rightly judge a service experience was good or bad?

The issue here is twofold.  First, you will benefit by being open-minded about the natural tendency to feel a little uncomfortable with anything different from your standard experience.  Is the discomfort simply because you aren't used to it?  Sometimes an experience isn't good or bad - it is merely different.

Secondly, the bottom line in any service situation is that the customer dictates the standards of quality.  The customer alone is the one who determines if the service was good or bad.  For example, if someone who had never been to a city before went into a five-star fine dining restaurant and was completely unfamiliar with etiquette and the use of silverware, etc. and a typical five-star service was delivered - without consideration of the wants of the dining customer - and that "uneducated/ignorant" customer disliked how they were treated, it would rightly be categorized as a poor service experience.  The key to this scenario is that the server was not considerate of the guest's desires.  That alone dictates whether or not the service was good or bad.  If the customer walks away unhappy, then it was bad.  Period.

This illustrates why it is so vitally important to truly understand the guest's point of view.  We cannot appropriately exceed their expectations until we know what the criteria is.

Are you delivering "service" based on your criteria or that of your customer?

Think about it.  But more importantly, do something about it...today!

Harley-Davidson Service Standards

Their brand is as distinctive as the rumbling sound from their mufflers. Harley-Davidson has successfully generated a brand that is so strong that even non-motorcycle riding people want their merchandise. And loyalty? Their fans are among the most fanatic of any brand out there. You know you've arrived when customers start tattooing your logo on their bodies.

What kind of tools do they provide their employees to deliver a Harley-Davidson experience that matches their brand? Well, I recently worked with them and among their many tools, I have the 6 simple (though not always easy) service standards from their orientation:

Hello - Greet everyone with a warm welcome - like a valued member of your club.
Approach - Initiate contact to help break the ice.
Recognize - Engage them in a personalized way that treats them as a valued individual.
Look it up - Go the extra mile when helping the customer. Get the answers they need.
Enthusiasm - will spark that of your customers. Share the Harley passion.
You - are the one that brings Harley-Davidson to life for the customer.

(Yes, it spells "Harley"), but more importantly, it guides each person to focus on the things that matter most when earning loyalty. Even a "rough and tumble" brand like Harley-Davidson understands that genuinely connecting with their customers (and their shared passions) is what sets their brand apart from others.

What kind of experiences can your team create that inspires customers to tattoo YOUR logo on their bodies?

Think about it. But more importantly, do something about it...today!

Life/Work Lessons From The Front Line

A colleague recently shared some remarks made by a career soldier:

1. Remember, if the enemy is in range, then you are too.
2. All cover is temporary.
3. Above all, remember your mission.
4. When in battle, soldiers are less focused on winning for the country than fighting for their buddy/team.

These simple statements hold profound truths that apply to our work - and our personal lives.

1. The closer you get to engaging any activity, the chances of danger/failure goes up. Talking about taking action is risk-free because you aren't really doing anything other than talking. Of course, you gain nothing as well. Real living requires stepping forward and confronting the challenge. Remembering that those situations can "bite back" is critical. Choose wisely.

2. When colleagues/friends offer help, they expect it will be for a specific window of time. No one wants to be left hanging or obligated for long-term support when it should only be a temporary situation. To make the best use of their support - and not wear out your welcome - plan, coordinate and execute accordingly.

3. Life and work are full of distractions. It's easy to get focused on the many micro details and lose track of the macro big picture of why we're doing what we're doing. Reminding ourselves of our ultimate purpose/goal is critical in making the most of our time and resources. It's all about priorities.

4. Workers that are part of an organization aren't necessarily loyal to the company - they are more connected with the people they work closely with inside the company. Anyone who wants to create a culture of loyalty must create an environment that is conducive to people engaging each other at the team level.

As you enjoy this holiday weekend, consider the value these insights provide and thank a veteran for keeping us safe/secure enough to be able to focus on life and career.

Think about it. But more importantly, do something about it...today!

Spoiled or Pampered?

I was recently meeting with leaders at a company who talked about how important service was and bragged how their goal was to spoil their customers. They were stunned when I told them it was a very bad idea. Blaphemy? Actually, they simply misused the meaning of the word, but that simple mistake can cause problems as the word filters through an organization.

Sometimes, people misuse the word "spoil" to mean "taking good care of someone". Nice thought, but the word is commonly used as "That kid is a spoiled brat". What meaning do people associate with "spoiled"? One way to create a monster is to give a child anything they want, when they want it - with no accountability. A kid might want candy for all meals, but it is NOT in their best interest. Eating only candy is actually bad for the child's health. If a person does this, they aren't caring for the child, they are actually doing the child (and everyone that child associates with as they grow older) harm!

The better option would be to "pamper" the child. A small difference in meaning that makes a big difference in the outcome. Pampering exceeds expectations, but does so in a more healthy way. Spoiling creates entitlement. That's why spoiled people throw tantrums - they think (inappropriately so) that "it's not fair" if they are "denied" what they "deserve". (Does that sound like customers or employees that you know?) Pampering keeps the candy as an occasional (more balanced) treat, when they actually DO deserve it - without spoiling them.

This is not merely semantics. Using inaccurate words when communicating expectations can create confusion - an operational problems. The key is courageously caring enough to give when it makes sense AND caring enough to say "no" when appropriate.

As we used to say at Disney "The guest may not always be right, but they will always be our guest. If they are wrong, they must be wrong with dignity!"

So, consider how you exceed your customers' (both external AND internal customers) expectations. The mosy consistently successful businesses WOW them, but do it appropriately. Remember: If you spoil them, they WILL spoil your results!

Think about it. But more importantly, do something about it...today!

The 3:2:1 Rule

Looking for better results? Most people are. Here's a frustrating fact: Consistently successful organizations don't focus most on the outcome - but they still get better results than the rest. Here's why...and how...

Performance is a result of skilled effort - which is a result of passion and commitment. World-class companies get better results because they track backwards to the internal root cause and focus on improving there instead - guiding the process until they achieve the superior external results they desire.

If you want a 1% increase in performance, then you need a 2% increase in effort (the kind your customer values) - which is sparked by a 3% increase in commitment (by your front line team - who delivers the effort.)

Some call it the "3:2:1 Rule". Yes, some of the investment gets lost in the shuffle (that's human nature for you), but done well it's worth it. Remember, the percentages of internal results don't have to cost a lot of money - just well-placed leadership, engaged relationships, and targeted innovation.

You can use this proven approach to set up your own improvement plan. For example: If you want a 2% increase in your financial results, you begin by investing in improving your team's engagement/commitment level by 6% (interact with them, listen to them, challenge them, develop them, etc.), which will affect a 3% increase of performance on their behalf (the power of pride, integrity and ownership!) - gaining you the 2% bottom-line results (from satisfied/loyal advocates) you hope for.

So, if you're interested in achieving consistent external results (like those proven world-class companies), focus on the internal resources that get you there first. ANY small steps towards engaging your team will become a catalyst for improvement in your outcomes.

The 3:2:1 Rule. As simple as 1, 2, 3!

Think about it. But more importantly, do something about it...today!

Guaranteed Breakthrough

Ever notice that sometimes, even in the midst of a long-term improvement effort, you hit a phase where things seem to stall? Sometimes we get so caught up in achieving a specified goal that we miss the real opportunity - AND the meaningful breakthrough. Consider this catalyst to shake things up:

Rather than continuing to fixate on your pre-determined, measurable outcome - take some time revisit why you are making the effort and then (perhaps) shift to different options that will make it better.

The key here is (re?)discovering what your CUSTOMERS think is "different" & "better".

• Different: What is your competition doing? What are they not doing? Is your brand (personality of your company) distinctive? Is the customer experience unlike anything else in your industry?
• Better: What does your customer value in regard to your industry's product/service? Speed? Dependability? Quality? Why does your product/service even exist? Improve in that area, and you will gain a competitive edge.

Too often, organizations get so caught up in delivering action items and tactical plans, that they fail to stay engaged with the more relevant perspective.

Bottom line - becoming different & better, as defined by your customers, will always be an improvement (always!), and will draw the attention you need to eventually move your business (and you!) to the top.

Think about it. But more importantly, do something about it...today!

Cutting Through The Fog Of The Unknown

Coming to the end of one year and the beginning of another brings to mind "the future". Most of us do some sort of business forecasting (even if it is informal) to determine how we want to position ourselves to be as successful as possible in the coming year.

Forecasting your future is complicated by the many unknowns - after all, the future hasn't happened yet. However, being brutally honest about your current reality can serve as a good launching point for the near-term future. Here are a few "behind-the-scenes" questions we explored at Disney that you may want to consider:

• What's really happening in the world? What trends/needs are becoming obvious and likely to be long versus short term?
• What different/better offerings are missing that your target market values?
• What are your (potential?) capabilities that could service/take advantage of those trends?
• Do you have the team and knowledge in place that can service those developing trends/needs?
• Do you have or can you find the resources to service those developing trends/needs?
• Are you willing to make the effort to position yourself and execute the actions required?

Connect these dots and you will begin to clear the fog (and thus the fear) of the unknown. Rather than only doing this once a year, consider doing this every 3 months - or even more often, if your work dynamics call for it. The more you attend to the reality of your situation, the easier it is to influence it.

Having the discipline to make time beforehand to strategically explore these issues and then the assertive drive to execute your plan will determine your results. Don't wait until New Years to make the traditional "resolutions". The only way to get a jump on your competition is to start before they do.

Think about it. But more importantly, do something about it...today!

"Excuse My Dust"

Believe it or not, "Excuse My Dust" is written on the gravestone of humorist Dorothy Parker. Not exactly known for her protocol sensitivities, I must admit, I appreciate her humor - and the ultimate consideration expressed in her "final words".

Parker was a prolific writer known for her caustic wit. She had a reputation for making an impression on everyone she met. She was making things happen. When you are really working at making a difference, some dust is to be expected.

Whether you are working with customers, guests, clients, or partners - consideration is the key (appropriate humor doesn't hurt, either.) Taken literally, being considerate is simply considering others first. Making the effort to see things from their perspective, and think about how the situation/our potential actions could be affecting them, and what their preferred situation/outcome would be - we can begin to work towards providing for that.

Not always easy, but truly that simple.

No matter who you are interacting with, a little consideration goes a long way to making that experience a success. Simply asking: "What are their hopes for this situation?" or "How is my behavior impacting them?" - and doing something about it - can make a world of difference for them.

And for you.

Think about it. But more importantly, do something about it...today!

Who's YOUR Most Loyal Customer?

I just returned form delivering the Pre-Conference workshop for the Society for Human Resource Management's Strategy Conference in Phoenix. We visited several world-class operations - including the Westin (one of the upscale Starwood hotel brands), Cold Stone Creamery (making ice cream buying a real experience) and the famed Mayo Clinic.

During the visit to the Mayo, several professionals spoke to my group revealing the best practices that have created the Mayo reputation/brand. The Chief Human Resource Officer, the Human Resource Manager, and the Operations Manager all shared amazing information that, according to the attendees, was extremely helpful from an operational standpoint. The interaction that made the most memorable impact was when a "customer" volunteered to share his experience with the group.

This patient just happened to overhear that our group was going to be there and offered to recount how he was treated during his liver transplant...just 5 WEEKS EARLIER. He went on about how the clinical aspects were over his head, but every Mayo employee he worked with took the time to, not only educate him so he could make the best choices - or execute his multiple procedures and surgery impeccably, but that they interacted with him in a way that made him know they CARED.

Tragic that experiencing the "care" in "health care" is so rare these days.

This "customer" went out of his way to prepare, drive out, and stand in front of a group of strangers to brag about an organization he is loyal to.

Impressive. That spoke volumes to everyone in the room. Passionate customers who are justifiably loyal usually have that affect.

Mayo earns that loyalty - and reaps the benefits as well.

The question is: Who is/are YOUR most loyal customers? Are they sacrificing to be an advocate for YOUR company? Have you EARNED that commitment?

Think about it - but more importantly, do something about it...today!

Formula for Business Success: Follow and Improve

Everyone seems to be "getting back to basics" - and, for one, I'm glad. As long as the basics include a sophisticated look at long-term success.

To that end, I've been pondering how to simplify a formula for success without getting too simplistic. So far, here's what I've come up with:

Follow your heart (your passion) +
Follow your customer (their passion) +
Improve your skills (your product/services) +
Improve your relationships (engagement with employees/customers)

To me, based on what I've experienced/seen at world-class organizations all over the world, the overlap of all those things seems to equal "Success". Interesting how best-in-class companies lead by following - and are the best because they constantly get better. Pretty simple.

Maybe if leaders would take time to really get clear on these issues, they could take action in a way that paid off with growth and profits. Having this kind of a discussion with your team and your customers will likely reveal some pretty valuable insights.

Just a thought when pondering your own success.

Think about it...but more importantly, act on it - today!

First, Last, and LastING Impressions?

Recently thinking about some "common knowledge" aspects of human relationships - both personal and professional.

We've been reminded (ad nauseum!) about how important first impressions are. Ditto for last impressions. No argument there. First impressions establish a context and expectation while last impressions provide the last thing you see/hear about the experience when leaving.

What I don't hear much about is a little different take on developing an impression...how about the importance of making a lastING impression?

The lasting impression of any interaction usually occurs somewhere in the middle - between the first and the last impression. When talking with people - friends or customers - I find it very interesting that they will have a particularly good (or bad) experience in the middle of the interaction that really sticks with them. It seems like we'd invest a little more time crafting ideas for creating lastING impressions as some people do for first or last impressions.

That focused kind of effort is what sets apart the extraordinary from the ordinary.

Here's my personal priority:

1. Lasting impression: How can I really connect with them and add value in an unexpected way?
2. First impression: How can I make them immediately feel "at home" and ready for a special experience?
3. Last impression: How can I ensure they enjoy closure while still wanting to experience the interaction again (and be an advocate sending their family/friends to me as well!)

If more corporate training programs included this in their Orientation and Training programs, (and reinforced it all on the front line operations), their businesses would exceed expectations and really make a difference in the lives of their customers - both external and internal (employees). I mean, if we're making the effort anyway, who wouldn't want to make a lasting impression as well?

In these difficult times, connecting with people and making our impressions long-lasting just makes good (long-lasting) sense.

Think about it...but more importantly, act on it - today!

Making a REAL Hero

Lots in the news lately about the passing of several celebrities.

Unfortunately, these past few weeks have also seen the passing of several friends and colleagues of mine.

Over the past 30+ years, I've had the rare chance to work with scores of A-list (as well as B, C, and D-list) celebrities. Of course, during those years I have also worked with and spent time with numerous colleagues.

The swirl of comments from news folks as well as folks I know have included words like: "unspeakable loss" and "changed my life" and "my hero".

Maybe its because of all that "behind-the-scenes" time I spent with both groups - but I must say, when I think of words like "hero", I think of less superficial traits than simply being flashy, well-known or rich. I think of people who touch lives in a personal, meaningful, and lasting way. I think of people that share themselves in a way that changes someone else's life for the better. I think of people that are selfless, sacrificial, and focused on lifting someone else up - rather than themselves.

I haven't met too many "celebrities" that match that definition. They often are nothing more than sparkling packages that are empty inside.

However, I've been blessed to personally know several people that would meet the criteria of real heroes: Substance over style. Integrity over dishonesty. Real over fake. Truth over lies.

I am proud to say that I've known people who have lived these to their end...and really made a difference with their lives. They've led their lives in a way that led the way for others they personally touched.

I'm grateful for the opportunity to know them.
I'm grateful for the impact they had on my life and on the lives of others.
And I'm grateful for yet another reminder about what is really important in Life.

We seem to get signposts throughout our lives that put our life in perspective. We can review what we're currently doing and adjust our behaviors and direction for the better.

I hope you take THIS opportunity to test your priorities - and judge whether you are living the life that you are meant to live. Are you making the kind of difference you should be making? Are you leaving the legacy that you could be living?

People are counting on each of us to do the right thing at the right time in the right way for the right reason. We can be that person when we're needed most.

Yes...YOU can be that hero that makes THE difference. The REAL difference...not some empty illusion of heroism.

Think about it - but more importantly, do something about it...today!

"Poor" Service...That I Loved!

Just returned from a business trip in Curacao, an island just north of Venezuela (yep, business!) I had taken a taxi/bus into the downtown area (they essentially pick up people as they pass them along a particular route) to videotape some vlog entries, and was returning back to the resort where I was staying.

As I entered the taxi/bus, the driver asked me in (very) broken English if I had been to Curacao before and whether or not I was in a hurry (I was obviously not a local). I said (in irreparably broken Spanish) yes - many years ago - and not really. This was not surprising, as anyone who has been to a Caribbean island understands the "island time", go-with-the-flow mentality - which I personally appreciate as part of enjoying their culture.

This is where the story gets interesting.

Rather than traveling the typical direct route from the town center to my resort, she deviated wildly. Among her SIDE trips - waaay off the route:

picked up her daughter from school
picked up her sister from the grocery store
picked up her son from school
dropped off her sister at her house
stopped at a gas station to say "hi" to a friend (30 seconds)
picked up a family member

All the while, the driver would comment to me about different things she was driving by. After the above-listed stops (45 minutes into what should be a 10 minute trip), I started to wonder if I had miscommunicated my destination...and then it hit me:

I didn't care.

I was loving the exclusive experience that I was having. I was enjoying seeing things that are very much "off the radar" for anyone visiting the island, and soaking in the real culture of these people - my primary passion when it comes to travel.

What some would consider "bad" service" was actually one of the highlights of my visit there.

Interestingly, about the time I was wondering about what was going on, I unconsciously glanced at my watch and she immediately proceeded to drive directly to my resort. Her keen attention to my non-verbals (and broken "verbals") allowed her to gauge my enjoyment of the experience in real time, and adapt accordingly.

She only asked for the standard rate for the original trip (just US$2.00) and I more than doubled it for (an unheard of) tip.

I think if we all could gain quite a bit by following her example. Focusing on customizing every experience will always set you apart from the competition - and pay off nicely.

Next time I'm in Curacao, you can bet I'll be looking for this taxi driver again!

Think about it...but more importantly, do something about it - today!

Sick of "Woulda, Shoulda, Coulda"?

Let's set some things on the table:

Yes, the economy is horrible.
Yes, the resources are more scarce.
Yes, the customer is demanding more for less.
Yes, the competition is hungrier.

Yes, yes, yes...I get all that too. What's real is real. I have no problem accepting the truth and dealing with reality - in fact, I'm about as pragmatic as they come.

What I do have a problem with is the attitude of "there's nothing we can do" or "we just have to wait it out".

The people who mistakenly take this position are usually the ones that are frozen in fear - thinking that they only have to continue "business as usual" until things stabilize and then they will pick up where they left off in their business dealings. They are also the people who expect that their industry/competition/customers will go back to the way things were.

They are so very wrong.

Yes, the economy moves up and down in somewhat predictable cycles. That will never change. However, another predictable thing that doesn't change is the cycles of changes in business dynamics and social expectations.

Does anyone think that their competition is really standing still? Does anyone really expect customers to settle for less than value for their dollar?

People expect more now. Customers and employees are rethinking their decisions. Those businesses that deliver - in time to capture these seeking customers/employees - will succeed. Those who do not, will slowly fade away. The irony is: they will wonder what happened and somehow blame the economy or some external force - rather than their lack of willingness to act on those critical behaviors that would make a difference.

If a company wasn't delivering before and are suffering now because of that, why continue "business as usual"? That is a sure path to destruction! The companies that were consistently delivering quality and service (value) are still doing fine as long as they are adapting to their changing customers priorities. Unless organizations 1. identify their shortcomings, 2. identify plans/tools that will fix those shortcomings, and 3. take action (now!) to execute those ideas, then it all will become empty talk.

Results never come from talk - they only come from action.

Think about it...but more importantly, act on it...today!

It's Always "That Little Extra"

It is often said that the difference between "ordinary" and "extraordinary" is that "little extra". Small gestures from Front Line employees seem to have the biggest impact.

Think about all those stories you hear about (whether good or bad) and they are almost always about what a Front Line employee did...or didn't do.

Take for example a recent experience I had: I was recently on a business trip to Europe, flying from Prague to Amsterdam, when a customer in line ahead of me attempted to board the plane. Her interaction with the KLM Airlines agent went like this:

Passenger hands agent her boarding ticket.
Agent: "Your ticket is for Frankfurt. Can't you read? This flight is to Amsterdam."
Agent thrusts ticket back to customer.
Agent yells out to the waiting gate full of passengers "Read the signs people! You're slowing down the process! This flight is for Amsterdam!"
Agent says to colleague, loudly enough for someone (me) about 15 feet away to hear "Unbelievable!
Agent's colleagues laughs, shakes head and says "Idioten" (Obviously, the Dutch word for "idiots" - even for those who don't speak Dutch.)

This entire experience took just 10 seconds. How long do you think the impact will last for all those who witnessed it?

Companies thrive only when their Front Line employees understand the impact that every little gesture has on their customers - and act on that awareness for the betterment of each customer experience.

It won't happen by accident. In these difficult times, none of us can afford to have our customers experience anything less than the positive kinds of surprises that transform them into loyal advocates for our brand. What are you doing to ensure this is consistently happening on purpose?

Think about it...but more importantly, act on it...today!

Timeless Growth Secrets

I had an interesting conversation today with the owner of a prominent orange grove here in Florida. During our conversation, he mentioned that he had grown up with plants - first, at a plant nursery, then at a fruit grove, before establishing a national produce corporation.

He mentioned that, especially in this time of economic difficulty, he has found that there are timeless truths to growing - whether it be a plant or a business.

"When the environment is challenging, you find that people's reaction to the challenge is what determines the health or the plant and/or the business. You can save a lot of money in the short term by not watering/fertilizing a plant when times are tough, but the natural consequences are almost always that it costs more to nurse it back to health. In fruit trees you can easily lose an entire season of fruit production - or even lose the tree altogether. The best long-term growth approach is to stay focused on the health of the plant/people/relationships. That is really the only way to ensure a healthy rebound when things get better."

These days, we should all rethink "growth" to not just include "getting bigger", but to be about growing our profit margins. Investing in our employees and helping them to better engage both customers and business improvements, we can grow in every way that matters - and naturally leads to survival...and success!

Isn't it interesting how nature can lead the way to success in our professional lives?

Think about it...but more importantly, act in it...today!

The Top 50 Most Innovative Companies!

My friends at Fast Company magazine just released their list of 50 most innovative companies, which included some interesting insights we can all benefit from.

The first is that 33 of last year's winners did NOT make it onto this year's list. The insight? Innovation (and the relating benefits) dies if it is not consistently nurtured/supported. Innovation can command price premiums and leverage market share, but only if you "prime the pump" first with a culture that supports it. Use it or lose it. Ouch.

Secondly, the consistent success stories (like our benchmarks Disney, Google, Apple, Ideo, etc.) focus on the same proven strategies and tactics that translate to consistent external brand and business results - even in this hyper-challenging economic time.

Taking the right action when the competition is cowering and waiting for some magic dust to save them, achieves more than a head start. It generates employee engagement, inspired heroism, and efficiencies inside the organization, and differentiation, customer loyalty, and brand buzz outside the organization...all of which captures the ever-elusive competitive edge professionals everywhere want but miss because they refuse to focus on what really works.

It's sad to watch companies stagnate and wither because they are more committed to their policies and procedures than to their employee or customer experiences. By resolving to be innovative and connecting with their customers - both the external customers and the internal (employees) customers - any business remains relevant, dynamic, and growing. According to world-class benchmark companies, this is an exciting and rewarding position to be in.

We all make choices every day. The question is: will it result in "rewards" or in "pain"?

In other words: Are you going to use it, or lose it?

Think about it...but more importantly, act on it...today!

Timing (of ACTION) Is Everything

Ever notice the process of HOW people/organizations manage to become launched into success far above the rest in the industry? Yes, what they do (and how they do it) is a key part - something thousands of books go into great detail about. But the other component critical to success is the timing.

It's often said that it's all about timing - but the action taken must go hand-in-glove for anything of real value to result.

There are naturally occurring economic cycles that often dictate when strategic leaders/companies optimize their potential. There's a "sweet spot" of time when decisive action can be taken that launches success far above the competition: when the competition is too scared to take action themselves.

We're entering that phase right now - the "bottom" of the economic correction is nearing, and the smartest leaders are preparing their employees to launch a sustained service-based customer relationship way of doing business - and leveraging that real difference in their marketing - to steal customers from the competition.

Well, to be more accurate - EARN customers away from the competition.

Customers are going to be much more careful with how they spend their money. And they are remembering how they've been treated by the other options in the industry. They want a great value - which means superior product and experience for the price. Customers who feel they've been mistreated in the past are angry at the lack of honesty, respect, and care they have received...and are looking for a business that earns their loyalty.

That experience doesn't come by accident. Smart leaders are training/preparing now (timing!)to launch an "all out blitz" of great service to customers in an industry of mediocre competitors that mistakenly think they are given acceptable service.

And the customers will make the smart choice.

And the timely action of the wise leaders will pay off...big!

And the industry will wonder "how did I lose so much of my market share to this competitor?" and "how long will it take me to recover?"

But at least you knew...right? Right??

Think about it...but more importantly, act on it...today!