New Projects Goal: Thrilling...and Terrifying?

One of the Producers of this year's Academy Awards made a very interesting comment. He said "I know a project is a good one when I'm 50% thrilled and 50% terrified."

What a surprising...and profound statement!

Imagine if that were your new criteria from now on...how would your career change? We love the thought of experiencing the thrill of making a difference and achieving things that we are passionate about. Then, couple with that the terror of not being completely in control - of not being sure how to accomplish what must be done to be successful. Maybe even not even being sure that you have the skill or resources or (whatever) to pull it off without "going down in flames".

Wow. Kinda intriguing, eh?  For me, it sounds like a pretty good definition of being fully alive.

Actually, if we really analyze our very best moments - when we've done transformational things beyond our expectation - we have done just that. We expect to be able to do what we currently can do...but that never stetches us or causes us to grow. The only time we can really exceed expectations is to attempt more than we can successfully do...at this moment.

The striving for a risky goal just out of reach is what builds skills, knowledge, and ability...and reveals character.

How far we go depends on how much we grow. How much we grow depends on how much (and how often) we risk beyond our current abilities.

Isn't it interesting how a single comment can be a catalyst for deeper thought - and, if we choose to truly act - an improvement in behavior/direction.

Now excuse me while I go terrify myself...

Think about it...but more importantly, act on it...today!

Aim Small, Miss Small

There's a saying with gun marksmen: "Aim small, miss small". This refers to a tactic that helps place bullets closer to the precise goal. Rather than focusing on the entire target, the better choice is to aim only at the smallest, "dead-center" part of the bull's-eye. Even if you miss the very center of the target, you'll usually miss the bull's-eye by much less than if you simply were shooting at the larger target in general.

The same thing applies to goals in our life/business. The more specific we are in our Vision/goal, the more likely we are to get closer - even if we fail to "hit the bull's-eye".

Consider how detailed your goals are for your future. Are you "targeted" on the more general aspects of what would be success or have you imagined the smallest details? Have you considered what all five of your senses would experience (What would it look like, feel like, sound like, smell like, taste like) to finally accomplish the goal?

Here's the kicker: If anyone else is involved in helping to make your goal happen, then it is impossible to clearly articulate these details (so they can effectively visualize them) if you are not able to describe it in the smallest detail yourself.

So, revisit the goals for your successful future - and get better focused on the absolute center of your target...if you really want to hit the bull's-eye rather than merely the edge.

Think about it. But more importantly, do something about it...today!

Be Unique Or Die

Here is a CRITICAL consideration: How are you different and better than your competition? If you're not, then you will become irrelevant...and out of business.

Think of it this way, when your customers are deciding about getting a product or service you happen to provide, they will think of all the options available to them. When considering you AND your competition, they will compare the true cost to them (money, time, and effort) to the product or service (the "thing" as well as the entire experience) they are purchasing - and judge it all based on what THEY value.

There are several options:

1. What you offer is less than one of your competitors, and you lose the sale. You eventually go out of business.
2. Your experience is the same as your competitor(s), so it becomes all about price. Your product/service just became a commodity and you follow the inevitable price war down - and you eventually go out of business.
3. What you offer is different/better than your competition and you earn the sale.

Obviously, the best option is the third one. However, being unique does not guarantee long-term success. You must consider two more things:

• Your competition can copy just about anything (marketing, product, environment, processes - they can even reverse-engineer your product), but they cannot replicate the relationship you/your employees have with them. Once you earn loyalty, it is nearly impossible for your competitor to "steal" them away.
• You must continuously improve everything about your customer's experience. This includes your relationship with each customer.

The most important thing you can do is to establish what your customers really want then consistently deliver it while exceeding their expectations (being unique/different.) Spend some time with your team focusing on implementing different/better/unique and you will be amazed at how you will start to gain marketshare.

Think about it. But more importantly, do something about it...today!

Are You Free Or Fantastic?

Have you noticed that, these days, your customers are more demanding? The recent economic challenges have caused us all to be more thoughtful and demanding when it comes to spending our hard-earned dollars. How do you compete when, more and more, people expect something for nothing?

As wonderful as the Internet can be, it is also the source of easy access to the lowest price option. In fact, "the low, low price of FREE" is becoming a common goal in the race towards commoditization. Bottom line: When there's nothing special/different/better about your product or service, why should anyone pay more for it than the cheapest source?

The only time it makes good business sense to offer something for free (or even at no profit) is if there is strategic value. Either 1. To entice your customer so they do business with you and you can sell them more items where you make your (ultimate) profit; or 2. to use it as a tool to gain exposure/awareness for future sales.

Otherwise, the "strategy of free" is, ultimately, a default strategy for going out of business.

The only other strategy is to be "fantastic". Designing your product or service so customers experience a "WOW" means you can charge (and they will pay) a premium. (At Disney, we used to call this "pixie dust" - you can do it too!) Not only do you get a buzz of publicity (happy customers tell everybody!), but you earn profit that actually keeps your business in business.

Wouldn't you prefer that scenario?

What does the "strategy of fantastic" require? Simply adding value at every touch point of your customer's experience. Exceed their expectation (by being different/better) every step of the way and they will come back - AND tell all their friends/family to do business with you too!

Think about it. But more importantly, do something about it...today!

Getting Experienced...In A Good Way

As a collector of quotes - and life experiences - I just came across an aphorism by Louis L'Amour that is my current favorite: "You can't learn anything from experiences you're not having".

So much meaning. So few words.

Business life is too often full of mere talk. People analyze and study and discuss and have meetings and argue and write reports and present and talk some more...and wonder why nothing gets done!

In order to get new results, we have to "do new". "New" requires learning. Learning requires engagement. Engagement requires action. In short: Having experiences.

Ironically, the most successful people are those that take action before there's a 99% chance of success. They leap earlier - 80%? - and learn along the way. This earns them a competitive edge.

The key? That edge is NOT just the results of the action. What creates the real edge is their experience...what they gained from actually taking action.

It's an edge that can be realized no other way.

So, connect the dots for yourself this year. Step out in a way that you never have before - and experience more...learn more...grow more.

You'll soon see it makes all the difference in the world.

And your world will never be the same.

Isn't that what you want? A better life?

Go out and get some more experience...in a good way! ;)

Think about it, but more importantly do something about it...today!

Pixie Rust

Disney is known for it's attention to detail. Always making sure every aspect of the Guest experience adds value, rather than undermines value.

In other words: Making sure everything is "show ready" for your guests creates Pixie Dust...if not, you risk having Pixie Rust.

The only way we can fend off the decay of every day wear and tear is to be vigilant on maintenance. Not just with our equipment and other "things" resources, but also with the most important resources we have - our human resources.

I often hear people ask about how Disney (and other like-minded "legendary" companies) achieve consistent excellence. Well, it doesn't come by accident. They do the hard and disciplined WORK of maintaining what matters.

That includes their people. Training every day (informally, in addition to the formal kind) accomplishes several things:
1. it keeps everyone's attention on what matters
2. it keeps everyone's skill level high
3. it builds a culture of discipline and excellence
4. it positions the entire team for success - in any circumstances

Talk about return on investment. The results speak for themselves at every world-class organization.

Funny how the wanna-be's complain that they can't seem to get those kinds of results, when all they need to do is execute on the right things consistently every day. Continuous improvement can help ANYone turn Pixie Rust into Pixie Dust.

Think about it. But more importantly, do something about it...today!

First, Last, and LastING Impressions?

Recently thinking about some "common knowledge" aspects of human relationships - both personal and professional.

We've been reminded (ad nauseum!) about how important first impressions are. Ditto for last impressions. No argument there. First impressions establish a context and expectation while last impressions provide the last thing you see/hear about the experience when leaving.

What I don't hear much about is a little different take on developing an impression...how about the importance of making a lastING impression?

The lasting impression of any interaction usually occurs somewhere in the middle - between the first and the last impression. When talking with people - friends or customers - I find it very interesting that they will have a particularly good (or bad) experience in the middle of the interaction that really sticks with them. It seems like we'd invest a little more time crafting ideas for creating lastING impressions as some people do for first or last impressions.

That focused kind of effort is what sets apart the extraordinary from the ordinary.

Here's my personal priority:

1. Lasting impression: How can I really connect with them and add value in an unexpected way?
2. First impression: How can I make them immediately feel "at home" and ready for a special experience?
3. Last impression: How can I ensure they enjoy closure while still wanting to experience the interaction again (and be an advocate sending their family/friends to me as well!)

If more corporate training programs included this in their Orientation and Training programs, (and reinforced it all on the front line operations), their businesses would exceed expectations and really make a difference in the lives of their customers - both external and internal (employees). I mean, if we're making the effort anyway, who wouldn't want to make a lasting impression as well?

In these difficult times, connecting with people and making our impressions long-lasting just makes good (long-lasting) sense.

Think about it...but more importantly, act on it - today!

Important Or Imperitive?

Ultimately, running/growing a business is all about making decisions. I believe the real problems are created because people fail to adequately prioritize.

Nearly all companies have espoused Standards or Values. The problem occurs when a decision needs to be made, the team reviews the Standards - which are all of equal importance - and begin the ever-familiar process of arguing which is the best route to take to solve the problem.

At issue is having numerous important Standards actually gets in the way of effectively and efficiently resolving the situation. When all the Standards are equally important, then the entire operation can come to a standstill - only becoming "unstuck" when someone has superior political weight (authoritative position or influence) to push a decision through the process.

This could all be avoided if the Standards were prioritized. If every company created a "forced choice" of their Standards/operational guidelines and ranked them according to what was the most important (then second most important, etc.) from the CUSTOMERS' perspective, you could actually use it as a tool. Once identified, they only need to be defined, communicated to everyone in the company, and reinforced/measured (accountability).

Once this is done, I've seen numerous companies see immediate improvement on, not only the decisions that teams were making, but also the alignment of employees behaviors with the corporate culture. When the building blocks of the business is organized, there is less agonizing in the operation.

Think about it...but more importantly, act on it...today!

Sick of "Woulda, Shoulda, Coulda"?

Let's set some things on the table:

Yes, the economy is horrible.
Yes, the resources are more scarce.
Yes, the customer is demanding more for less.
Yes, the competition is hungrier.

Yes, yes, yes...I get all that too. What's real is real. I have no problem accepting the truth and dealing with reality - in fact, I'm about as pragmatic as they come.

What I do have a problem with is the attitude of "there's nothing we can do" or "we just have to wait it out".

The people who mistakenly take this position are usually the ones that are frozen in fear - thinking that they only have to continue "business as usual" until things stabilize and then they will pick up where they left off in their business dealings. They are also the people who expect that their industry/competition/customers will go back to the way things were.

They are so very wrong.

Yes, the economy moves up and down in somewhat predictable cycles. That will never change. However, another predictable thing that doesn't change is the cycles of changes in business dynamics and social expectations.

Does anyone think that their competition is really standing still? Does anyone really expect customers to settle for less than value for their dollar?

People expect more now. Customers and employees are rethinking their decisions. Those businesses that deliver - in time to capture these seeking customers/employees - will succeed. Those who do not, will slowly fade away. The irony is: they will wonder what happened and somehow blame the economy or some external force - rather than their lack of willingness to act on those critical behaviors that would make a difference.

If a company wasn't delivering before and are suffering now because of that, why continue "business as usual"? That is a sure path to destruction! The companies that were consistently delivering quality and service (value) are still doing fine as long as they are adapting to their changing customers priorities. Unless organizations 1. identify their shortcomings, 2. identify plans/tools that will fix those shortcomings, and 3. take action (now!) to execute those ideas, then it all will become empty talk.

Results never come from talk - they only come from action.

Think about it...but more importantly, act on it...today!

Right Tool + Wrong Approach = FAIL!

Okay, I saw something interesting today (I think every day holds something interesting to notice if we pay attention). Anyway, walking into a store from the parking lot, a man was trying to help a teen-aged girl who had locked her keys in her car. He had a "slim jim" (an illegal tool that cops and n'er-do-wells use to gain access into a car quickly when needed) and was doing his best to unlock the door.

Here's the hilarious/relevant part...

Normally, when you use this tool, you slide it between the window and the door and run it along the length of the door until you find the locking mechanism (do NOT ask me how I know this). Done correctly, it typically takes about 5-10 seconds.

Based on the expressions on both their faces (and the sweat pouring off the guy), it was obvious this guy had been working at this problem a long time. Unfortunately (...wait for it...), he was placing the "slim jim" into the TOP of the window and bending it, etc. like people used to do when using a coat hanger to unlock the old flared door locks!

It took me a minute or so to enjoy the humor/stifle my laughter before I offered to help. (Of course, I'm not admitting actually using the illegal tool to help, I'm just saying "I helped"...ahem.)

Anyway, it's interesting to me how this situation mirrors business life in other ways. We can have a great tool that really works well, and screw it up by using the tool the wrong way. Sometimes our old thinking/approach undermines the new tool. The resulting failure is then mistakenly blamed on the tool and not the person wielding the tool. This is why is so valuable to have someone who has been there and used the tool - successfully...in real life, not just theoretically - to show the way.

I've noticed something else very interesting: When experienced people who have had real success with the real (new) tools are successful in making things dramatically improve - the people who used the same tool ineffectively are typically mystified - often making lame excuses such as the successful people "have better circumstances" or "there must be something missing that caused me to fail".

Self-deceived whiners. The truth is, if someone - anyone - is successful with an approach/tool, then that approach/tool can be adapted to fit your circumstance...if the critical aspects are implemented properly.

Think about it...but more importantly, act on it...today!

The Top 50 Most Innovative Companies!

My friends at Fast Company magazine just released their list of 50 most innovative companies, which included some interesting insights we can all benefit from.

The first is that 33 of last year's winners did NOT make it onto this year's list. The insight? Innovation (and the relating benefits) dies if it is not consistently nurtured/supported. Innovation can command price premiums and leverage market share, but only if you "prime the pump" first with a culture that supports it. Use it or lose it. Ouch.

Secondly, the consistent success stories (like our benchmarks Disney, Google, Apple, Ideo, etc.) focus on the same proven strategies and tactics that translate to consistent external brand and business results - even in this hyper-challenging economic time.

Taking the right action when the competition is cowering and waiting for some magic dust to save them, achieves more than a head start. It generates employee engagement, inspired heroism, and efficiencies inside the organization, and differentiation, customer loyalty, and brand buzz outside the organization...all of which captures the ever-elusive competitive edge professionals everywhere want but miss because they refuse to focus on what really works.

It's sad to watch companies stagnate and wither because they are more committed to their policies and procedures than to their employee or customer experiences. By resolving to be innovative and connecting with their customers - both the external customers and the internal (employees) customers - any business remains relevant, dynamic, and growing. According to world-class benchmark companies, this is an exciting and rewarding position to be in.

We all make choices every day. The question is: will it result in "rewards" or in "pain"?

In other words: Are you going to use it, or lose it?

Think about it...but more importantly, act on it...today!

Timing (of ACTION) Is Everything

Ever notice the process of HOW people/organizations manage to become launched into success far above the rest in the industry? Yes, what they do (and how they do it) is a key part - something thousands of books go into great detail about. But the other component critical to success is the timing.

It's often said that it's all about timing - but the action taken must go hand-in-glove for anything of real value to result.

There are naturally occurring economic cycles that often dictate when strategic leaders/companies optimize their potential. There's a "sweet spot" of time when decisive action can be taken that launches success far above the competition: when the competition is too scared to take action themselves.

We're entering that phase right now - the "bottom" of the economic correction is nearing, and the smartest leaders are preparing their employees to launch a sustained service-based customer relationship way of doing business - and leveraging that real difference in their marketing - to steal customers from the competition.

Well, to be more accurate - EARN customers away from the competition.

Customers are going to be much more careful with how they spend their money. And they are remembering how they've been treated by the other options in the industry. They want a great value - which means superior product and experience for the price. Customers who feel they've been mistreated in the past are angry at the lack of honesty, respect, and care they have received...and are looking for a business that earns their loyalty.

That experience doesn't come by accident. Smart leaders are training/preparing now (timing!)to launch an "all out blitz" of great service to customers in an industry of mediocre competitors that mistakenly think they are given acceptable service.

And the customers will make the smart choice.

And the timely action of the wise leaders will pay off...big!

And the industry will wonder "how did I lose so much of my market share to this competitor?" and "how long will it take me to recover?"

But at least you knew...right? Right??

Think about it...but more importantly, act on it...today!

Stopping The Pain

What does it take to finally take action and really stop the pain - for the long term? In the face of this economic downturn, companies are resorting to issuing layoffs in a desperate attempt to stay solvent.

The shame of it all? It won't help them.

Layoffs are short-term reactions that create long-term problems.

World-class companies know that in times of crisis, real character is not built - it is revealed. The true colors of a leader is evident in times such as these. If they say "people are our most important resource" and then opt to lay them off, their lack of integrity is there for all to see.

And employees (current or future) will remember.

Even employees who are left working after the layoff will remember...and the natural consequence is "survivor's guilt", lack of trust in the company, a focus on self (preservation) rather than the team...the list goes on.

The more effective option is to engage the employees in creating (and, therefore, owning) the solution. Focus on "your most valuable resource" guiding themselves out of this mess. With the right processes/tools, innovation leading to success in the face of these situations build teamwork/success.

And, yes, they will remember this too. You will enjoy the natural consequences of that. Nice.

Think about it...but more importantly, act on it...today!

Employee Engagement = Organizational Improvement

I just finished up a consulting project that centered on improving the client organization's business performance. In this particular situation, they had several problems: low customer loyalty (repeat/referral), inefficient processes, high turnover. The client expected some expensive and drawn-out intervention to fix it. If they had gone with a typical consultant, they likely would have been correct.

But they hired my team ("the anti-consultants") ...and they were thrilled to be wrong.

In this particular instance, well-placed effort on engaging their employees created a ripple effect that positively impacted everything else - especially in challenging times. It works like this:

Connect with (really engage/care for) the employee =
1. higher morale/teamwork/productivity (more ownership, buy-in, and passion)
2. more efficiencies (employees are the closest to the operations and know how to improve it)
3. higher satisfaction/loyalty (employees are closest to the customer and can create better relationships - which, coincidentally, have been modeled by leadership as part of the engagement effort.)

Isn't it wonderful to see a business achieve it's potential? They especially appreciate that these dramatic improvements are occurring while the economic environment is killing off the weak businesses, injuring the average businesses, and rewarding the businesses that invest wisely in developing their people.

It's never too late to improve...right up until the "death rattle".

What are YOU doing to engage your employees/save your business during this difficult time?

Think about it...but more importantly, act on it...today!

Thriving in Tough Times

I've noticed something about tough times and the organizations that thrive in the midst of them. Maybe you've noticed too...

It seems that there's an interesting pattern: the corporate environment goes screwy (bad economy, social upheaval, tech revolution, etc.) and when the dust settles, some company has risen dramatically. Ever notice why?

What consistently happens is that a leader/organization will use the window of uncertainty (when most are simply standing around watching the dust flying and focusing on staying "safe") to aggressively focus on improving their fundamentals and begin developing a game-changing strategy to capitalize when everything settles.

When the circumstances in your industry start to get crazy, that is the best time to invest in creating "an unfair competitive edge".

Think about it...but more importantly, act upon it...today.

The Beginning...

Finally! After years of encouragement, I’m making the leap to provide a blogging venue for the experiences and insights I discover while working with businesses all over the world. My goal is to distill the secrets of the world-class corporations (without diluting them!) and share low and no cost ways to implement them in your operation about once every week or so.

As an “operation guy” at heart, I know how none of us has time to play “mental pattycake” with our careers, so I’ll cut to the chase. You’ll get the real me – and my “plop it out there” stand that causes “business as usual” people to get uncomfortable. In an ocean of overwhelming fluff that is out there, I’m committed to contribute something valuable to us all: what really works!

I’m counting on you to share as well. I eagerly invite your questions (what challenges are you facing right now that need to be fixed for your company to lead the pack?) and your insights. Thank you in advance for being part of what will be an amazing community of difference-makers!

Welcome to “our” new blog. I’m thrilled to partner with you!