New Projects Goal: Thrilling...and Terrifying?

One of the Producers of this year's Academy Awards made a very interesting comment. He said "I know a project is a good one when I'm 50% thrilled and 50% terrified."

What a surprising...and profound statement!

Imagine if that were your new criteria from now on...how would your career change? We love the thought of experiencing the thrill of making a difference and achieving things that we are passionate about. Then, couple with that the terror of not being completely in control - of not being sure how to accomplish what must be done to be successful. Maybe even not even being sure that you have the skill or resources or (whatever) to pull it off without "going down in flames".

Wow. Kinda intriguing, eh?  For me, it sounds like a pretty good definition of being fully alive.

Actually, if we really analyze our very best moments - when we've done transformational things beyond our expectation - we have done just that. We expect to be able to do what we currently can do...but that never stetches us or causes us to grow. The only time we can really exceed expectations is to attempt more than we can successfully do...at this moment.

The striving for a risky goal just out of reach is what builds skills, knowledge, and ability...and reveals character.

How far we go depends on how much we grow. How much we grow depends on how much (and how often) we risk beyond our current abilities.

Isn't it interesting how a single comment can be a catalyst for deeper thought - and, if we choose to truly act - an improvement in behavior/direction.

Now excuse me while I go terrify myself...

Think about it...but more importantly, act on it...today!

WWYCW?

Have you ever noticed how often companies seem to focus on the wrong things? For example, look at any company's policy/procedures and ask yourself the question: Is each one of these bureaucratic hoops to be jumped through for the benefit of the customer...or their company?

We've all seen the little rubber wrist bands with acronyms - standing for a wide variety of thought-provoking causes. Here's an acronym that reflects a cause that all successful business people are passionate about:

WWYCW?

It actually has two distinct meanings. The first meaning is What Would Your Customer Want? This is critical guidance when faced with solving a problem or making any decision during your work day. If your customer is always the center target of your focus, and you take into consideration how your decision/action will affect them, then you are already well beyond what "ordinary" businesses do. You become different and better!

The second meaning is the next most important meaning - What Would Your Competition Want? Make no mistake - your competition wants you to be average, predictable, slower, less attentive, less engaging, less efficient, more greedy, more selfish, and less thoughtful about your business. The reason is so you will make it easier for them to win in your industry. The reason it's important to know what your competition wants is so you can do the opposite! They want you to zig? Then you should zag!

Just a quick reminder about two things to consistently consider to achieve consistent success. (Feel free to make some bands if you'd like!)

Think about it. But more importantly, do something about it...today!

Easier Is Not Always Better

It seems we're all seeking "the easy way out". Short cuts. Cram sessions. Work arounds. The quest for "easier" can be a good thing - but not always.

Striving for improvement often makes things easier, but we shouldn't confuse the two. Focusing on consequences can help give a bigger/better perspective.

It's easier to stay in bed all the time - but then your muscles will atrophy.
It's easier to skip brushing your teeth - but then they'll rot out.
It's easier to not go to work - but the you'll lose your job...and your income...and your home.

Yes, there can be actual value from struggling/working for something. These days, building discipline and extraordinary effort is not considered very sexy, but it is the backbone of accomplishing anything worthwhile.

Rather than focusing on making things easier, the better approach is to focus on improving things overall. Think about things holistically: How will a particular action (or lack of action) affect all related dimensions. Your business = your employees, your customers, and your financial/operational results? Your life = your physical, mental, emotional, and spiritual results? Unless ALL aspects are considered, a decision can't truly be considered the "best" decision.

Bottom line: Is it worth it? Pain versus payoff? Here's something to consider: Rather than lowering your sacrifice to ease the pain, what if you raised the payoff goal to make the effort worth it? I've discovered that making the extra effort (raising the payoff) always results in bridging the gap between average results and amazing results.

And I know you are much more interested in amazing, eh?

Think about it. But more importantly, do something about it...today!

Are You More-dinary?

In an effort to be more competitive, some people make the mistake of trying to simply provide more of the product/service they (and their competitors) deliver. Lazy thinking that is a big mistake. Merely providing more is related to manipulating the price. In the end, you make your offerings a commodity - a path that only drags down profits... and, ultimately your business.

This just makes you "more-dinary". Boring AND unhealthy. The cure? Constantly strive to be different and better. That ALWAYS differentiates you from the competition - often allowing you to charge a premium (making you interesting to your customers AND resulting in a healthy bottom line! What a bonus!)

Discover the deeper reason your customers desire your industry's product/service, assess what/how you and your competition is delivering those things, and then focus on what you can do to be different and better in the minds/hearts of your customers. Then execute soon and well. Repeat. Often.

The competition will always try to copy success. Your job is to 1. Stay engaged with your customers - both external and internal (employees), and 2. keep becoming different and better. To stay relevant and thrive in your business - no matter what it is - ANYthing is better than settling for "more-dinary". Instead, choose to be extraordinary!

Think about it. But more importantly, do something about it...today!

Are You Free Or Fantastic?

Have you noticed that, these days, your customers are more demanding? The recent economic challenges have caused us all to be more thoughtful and demanding when it comes to spending our hard-earned dollars. How do you compete when, more and more, people expect something for nothing?

As wonderful as the Internet can be, it is also the source of easy access to the lowest price option. In fact, "the low, low price of FREE" is becoming a common goal in the race towards commoditization. Bottom line: When there's nothing special/different/better about your product or service, why should anyone pay more for it than the cheapest source?

The only time it makes good business sense to offer something for free (or even at no profit) is if there is strategic value. Either 1. To entice your customer so they do business with you and you can sell them more items where you make your (ultimate) profit; or 2. to use it as a tool to gain exposure/awareness for future sales.

Otherwise, the "strategy of free" is, ultimately, a default strategy for going out of business.

The only other strategy is to be "fantastic". Designing your product or service so customers experience a "WOW" means you can charge (and they will pay) a premium. (At Disney, we used to call this "pixie dust" - you can do it too!) Not only do you get a buzz of publicity (happy customers tell everybody!), but you earn profit that actually keeps your business in business.

Wouldn't you prefer that scenario?

What does the "strategy of fantastic" require? Simply adding value at every touch point of your customer's experience. Exceed their expectation (by being different/better) every step of the way and they will come back - AND tell all their friends/family to do business with you too!

Think about it. But more importantly, do something about it...today!

Getting Extraordinary with Ordinary

I'm not much into formulas. I'm not a number-crunching/stats kinda guy - over and beyond the bottom line "what are the results?" type. However, after many years of talking with other leaders about what it takes to get superior results, most are stunned to hear what I have found while working with dozens of Fortune 500 companies:

Ordinary tactics + discipline = Extraordinary results.

Let me explain:

Have you noticed that when you read about what world-class companies say they do to achieve amazing outcomes, you (like most professionals) think "well, that's obvious" or "that makes sense"? Most of what these outstanding businesses do is not super-secret, mysterious proprietary strategies or tools. They follow a path to success that has been followed by many other consistently successful companies before them. the have leaders that are role models. they engage their employees in working together effectively and in creating innovative solutions. The exceed the expectations of their external customers by attending to the details that they care most about throughout their entire experience. they focus on low/no cost investments that make good business sense for the long-term.

Then why isn't everyone getting world-class results as well? They don't (sufficiently) focus on the "ordinary" discipline of consistent implementation. They fail to be consistent/fair in their accountability of behaviors. They don't take the risk of being courageous enough to be transparent in how they face the truth/reality of their individual and team performance. Ordinary "do the right thing" effort has, unfortunately, become uncommon.

It's easier to talk the talk than to walk the walk. It's easier to write a bonus check than to have a thoughtful token of appreciation. It's easier to entertain the idea of success rather than experience the sacrifice required to achieve it.

There's nothing extraordinary about proven strategies - we know what to do. If we're not getting the results, it's because we simply fail to:
- take a cold, unblinking look at ourselves
- take the time to identify root causes and the natural consequences
- invest in building healthy, long-term working relationships
- won't consistently make the constantly-required behaviors that lead to the results we desire

Those who want the easy way out always balk at this truth. It's not sexy or "business as usual". But it is simple - and what has been proven to work. Just look at those renowned organizations who are experiencing consistent success. What works - works!

So if you want extraordinary results, simply look to proven (ordinary) tactics and the tried and true (ordinary) discipline of implementing those tactics. If you need help, go out and get it, but no one achieves real success until they bridge this gap. NO one.

So, you want to be a SOMEone, or a NO one?

Think about it. But more importantly, do something about it...today!

Pixar Magic Can Be YOUR Magic!

You may have heard about Pixar's recent accomplishments: Record-breaking attendance for IMAX; Unprecedented 11th straight #1 box office opening week. Stunning!

The interesting thing is that Pixar is not achieving this by accident. Here are the steps that YOU can follow to get the same amazing results:

Begin with Your Story. What are your foundational Values? Your primary Vision? The deep-down wants of your Customer? With Pixar, EVERY decision is measured against these three things. Until you clearly identify and communicate these issues, you WILL waste time, effort, and money.

Set the Stage. Innovate rather than imitate. Your organization is unique. Don't copy what other world-class companies do. Instead, copy how they THINK - and then apply that process to your unique situation. Continuous improvement by doing what makes the most sense for YOU is the key.

Recruit the Cast. Taking your business to the next level is achieved only via your employees. In addition to the "stars" that are thew role models for your business, consider actively engaging those who are unhappy with your current outcomes. For Toy Story 3, Pixar gathered all the "black sheep" who had been complaining about how things needed to be improved and put them to work to accomplish that task. Give your malcontents a chance to "put up or shut up"!

Now, go out there and do something unprecedented!

Think about it - but more importantly, DO something about it...today!

Bucket List Progress

I checked off a "Bucket List" item today. "Publish a book." Check. (For those who are interested, the title is "Lead With Your Customer" and launches in 3 weeks in Chicago at the ASTD international conference. Pre-sales are happening on Amazon.com. Check it out!)

The act of checking it off the list always seems to go so quickly...especially after all the time and effort that goes into actually DOING the activity. I guess that is true for anything big/important. In the end, it's mostly about the journey.

Here's the thing: This experience has me thinking about how we accomplish our life goals. I wrote up my first bucket list ("Must do") at age 12/13. I added a "Part Two" to it when I was about 18 and then again ("Part Three: Nice To Do") when I was in my early 20's.

I'm happy that I've completed about 80% of my combined lists, but now that I think about it, I'm NOT happy with how I've been slowing down in my list checking progress. It seems I used to accomplish 3-5 "wish list" goals a year. Now I'm lucky to do one a year. I'm now realizing the difference is that I used to finish a challenge, check it off, celebrate, then target the next one I wanted to experience - then start actively planning the next adventure. I've fallen down on that last part. Shame on me.

Lesson learned. No more settling. No more "getting too busy" with the distractions of life to live life (my pet peeve - which I am, ironically, guilty of right now.) Well, no more! I'm back on track! (Notice I didn't say that I was going to get back on track. If we really want to do something, we can always start right now. I've already selected my next challenge!) I'm halfway through planning my next tactical steps to bring it to fruition.

What about you? What have you been neglecting? Isn't it time to re-engage yourself and your dreams? You determine whether you life the life you desire or if you settle for living an average, passionless life. You only get one chance at this (yes, only one.) Take back your life today!

Think about it - but more importantly, do something about it...today!

I Believe Too!

Just came across a wonderful quote by John D. Rockefeller that covers volumes in one paragraph. Definitely worth reading - and re-reading - to get the full value. I hope you enjoy it as much as I did (and continue to)...

“I believe in the supreme will of the individual and in his right to life, liberty and the pursuit of happiness. I believe that every right implies a responsibility, every opportunity, an obligation; every possession a duty. I believe that the law was made for man and not man for the law; that government is the servant of the people and not their master. I believe in the dignity of labor, whether with head or hand; that the world owes no man a living but it owes every man an opportunity to make a living. I believe that thrift is essential to well-ordered living and that economy is a prime request of a sound financial structure, whether in government, business or personal affairs. I believe in the sacredness of a promise, that a man's word should be as good as his bond; that character-not wealth or power or position- is of supreme worth. I believe that the rendering of useful service is the common duty of mankind and that only in the purifying fire of sacrifice is the dross (waste matter) of selfishness consumed and the greatness of the human soul set free. I believe in all-wise-and all-loving God, named by whatever name, and that the individual’s highest fulfillment, greatest happiness, and widest usefulness are to be found in living in harmony with His will. I believe that love is the greatest thing in the world; that it alone can overcome hate; that right can and will triumph over might.”

Every sentence = pretty deep stuff. The question now is "What do YOU believe"? and "Are you living your life in way that reflects that?"

And, most important, "If not, why"?

Think about it - but more importantly, do something about it...today!

Who's YOUR Most Loyal Customer?

I just returned form delivering the Pre-Conference workshop for the Society for Human Resource Management's Strategy Conference in Phoenix. We visited several world-class operations - including the Westin (one of the upscale Starwood hotel brands), Cold Stone Creamery (making ice cream buying a real experience) and the famed Mayo Clinic.

During the visit to the Mayo, several professionals spoke to my group revealing the best practices that have created the Mayo reputation/brand. The Chief Human Resource Officer, the Human Resource Manager, and the Operations Manager all shared amazing information that, according to the attendees, was extremely helpful from an operational standpoint. The interaction that made the most memorable impact was when a "customer" volunteered to share his experience with the group.

This patient just happened to overhear that our group was going to be there and offered to recount how he was treated during his liver transplant...just 5 WEEKS EARLIER. He went on about how the clinical aspects were over his head, but every Mayo employee he worked with took the time to, not only educate him so he could make the best choices - or execute his multiple procedures and surgery impeccably, but that they interacted with him in a way that made him know they CARED.

Tragic that experiencing the "care" in "health care" is so rare these days.

This "customer" went out of his way to prepare, drive out, and stand in front of a group of strangers to brag about an organization he is loyal to.

Impressive. That spoke volumes to everyone in the room. Passionate customers who are justifiably loyal usually have that affect.

Mayo earns that loyalty - and reaps the benefits as well.

The question is: Who is/are YOUR most loyal customers? Are they sacrificing to be an advocate for YOUR company? Have you EARNED that commitment?

Think about it - but more importantly, do something about it...today!

First, Last, and LastING Impressions?

Recently thinking about some "common knowledge" aspects of human relationships - both personal and professional.

We've been reminded (ad nauseum!) about how important first impressions are. Ditto for last impressions. No argument there. First impressions establish a context and expectation while last impressions provide the last thing you see/hear about the experience when leaving.

What I don't hear much about is a little different take on developing an impression...how about the importance of making a lastING impression?

The lasting impression of any interaction usually occurs somewhere in the middle - between the first and the last impression. When talking with people - friends or customers - I find it very interesting that they will have a particularly good (or bad) experience in the middle of the interaction that really sticks with them. It seems like we'd invest a little more time crafting ideas for creating lastING impressions as some people do for first or last impressions.

That focused kind of effort is what sets apart the extraordinary from the ordinary.

Here's my personal priority:

1. Lasting impression: How can I really connect with them and add value in an unexpected way?
2. First impression: How can I make them immediately feel "at home" and ready for a special experience?
3. Last impression: How can I ensure they enjoy closure while still wanting to experience the interaction again (and be an advocate sending their family/friends to me as well!)

If more corporate training programs included this in their Orientation and Training programs, (and reinforced it all on the front line operations), their businesses would exceed expectations and really make a difference in the lives of their customers - both external and internal (employees). I mean, if we're making the effort anyway, who wouldn't want to make a lasting impression as well?

In these difficult times, connecting with people and making our impressions long-lasting just makes good (long-lasting) sense.

Think about it...but more importantly, act on it - today!

Making a REAL Hero

Lots in the news lately about the passing of several celebrities.

Unfortunately, these past few weeks have also seen the passing of several friends and colleagues of mine.

Over the past 30+ years, I've had the rare chance to work with scores of A-list (as well as B, C, and D-list) celebrities. Of course, during those years I have also worked with and spent time with numerous colleagues.

The swirl of comments from news folks as well as folks I know have included words like: "unspeakable loss" and "changed my life" and "my hero".

Maybe its because of all that "behind-the-scenes" time I spent with both groups - but I must say, when I think of words like "hero", I think of less superficial traits than simply being flashy, well-known or rich. I think of people who touch lives in a personal, meaningful, and lasting way. I think of people that share themselves in a way that changes someone else's life for the better. I think of people that are selfless, sacrificial, and focused on lifting someone else up - rather than themselves.

I haven't met too many "celebrities" that match that definition. They often are nothing more than sparkling packages that are empty inside.

However, I've been blessed to personally know several people that would meet the criteria of real heroes: Substance over style. Integrity over dishonesty. Real over fake. Truth over lies.

I am proud to say that I've known people who have lived these to their end...and really made a difference with their lives. They've led their lives in a way that led the way for others they personally touched.

I'm grateful for the opportunity to know them.
I'm grateful for the impact they had on my life and on the lives of others.
And I'm grateful for yet another reminder about what is really important in Life.

We seem to get signposts throughout our lives that put our life in perspective. We can review what we're currently doing and adjust our behaviors and direction for the better.

I hope you take THIS opportunity to test your priorities - and judge whether you are living the life that you are meant to live. Are you making the kind of difference you should be making? Are you leaving the legacy that you could be living?

People are counting on each of us to do the right thing at the right time in the right way for the right reason. We can be that person when we're needed most.

Yes...YOU can be that hero that makes THE difference. The REAL difference...not some empty illusion of heroism.

Think about it - but more importantly, do something about it...today!

It's Always "That Little Extra"

It is often said that the difference between "ordinary" and "extraordinary" is that "little extra". Small gestures from Front Line employees seem to have the biggest impact.

Think about all those stories you hear about (whether good or bad) and they are almost always about what a Front Line employee did...or didn't do.

Take for example a recent experience I had: I was recently on a business trip to Europe, flying from Prague to Amsterdam, when a customer in line ahead of me attempted to board the plane. Her interaction with the KLM Airlines agent went like this:

Passenger hands agent her boarding ticket.
Agent: "Your ticket is for Frankfurt. Can't you read? This flight is to Amsterdam."
Agent thrusts ticket back to customer.
Agent yells out to the waiting gate full of passengers "Read the signs people! You're slowing down the process! This flight is for Amsterdam!"
Agent says to colleague, loudly enough for someone (me) about 15 feet away to hear "Unbelievable!
Agent's colleagues laughs, shakes head and says "Idioten" (Obviously, the Dutch word for "idiots" - even for those who don't speak Dutch.)

This entire experience took just 10 seconds. How long do you think the impact will last for all those who witnessed it?

Companies thrive only when their Front Line employees understand the impact that every little gesture has on their customers - and act on that awareness for the betterment of each customer experience.

It won't happen by accident. In these difficult times, none of us can afford to have our customers experience anything less than the positive kinds of surprises that transform them into loyal advocates for our brand. What are you doing to ensure this is consistently happening on purpose?

Think about it...but more importantly, act on it...today!

FINALLY Bring Your Goals To Life!

Okay, it's a new year and we all want to have a new/better life. BlahBlahBlah... Let's cut to the chase: What do the most successful people do to consistently achieve their goals - even in difficult times?

No, they aren't superhuman and they do not have better resources/opportunities (at least before they started realizing their goals), they just do what ordinary people will not: THEY STOP SETTLING!

The most successful leaders/organizations simply don't settle for anything less than excellent. They make a real commitment (not just some temporary "resolution") and take real action - not settle for merely talking about action items or plans to act. Every success began with a single step - a call, an email, a conversation with someone or connection with something that could help exceed typical results and get extraordinary results.

A true breakthrough starts with a real investment of yourself to connect with proven approaches to success - not some lame "law of attraction" psycho-babble. "Wishing" is not a legitimate business strategy.

Contrary to common belief, the first step is NOT being aware that you want to be better. Awareness (and "wishing") doesn't count - we all want to improve. The real first step is doing something - taking physical action!

Identify someone who has earned success and physically contact them - ask them how they did it. Don't settle for just telling people about your plans - show them by doing.

So...stop reading right now and start doing...right now!

Oh, and have a Happy New Year too. (and by "Happy", I mean "kick-ss successful")

Think about it...but more importantly, act on it...today!

Getting Through the Tough Times

With all this economic turmoil, the typical response of the average person is to freeze. For ordinary companies, freezing spending is an easy short-term "solution", but it has significant long-term ramification. Cutting back on investing in what creates the results, only serves to undermine the ultimate results themselves.

That's why extraordinary companies do NOT freeze. They may cut back on certain non-strategic expenditures (which makes sense), but in order to get better results in difficult times, they actually focus MORE on investing in what generates those results: their people and their customer experience.

No wonder that, when the dust settles, these legendary companies have extended their lead in the marketplace.

Certainly something to consider...only if you want to be extraordinary, of course.

Think about it...but more importantly, act upon it...today!