Finding and Aligning To Your Purpose

I often get asked what the most important thing I've learned from spending 3 decades at Disney and other Fortune 500 companies.  Here is my answer - and a practical tool you can use toward the end:

Many thoughtlessly say that "Less is more".  This is not true.  More is more.  But that isn't the point.  Because "more" is not always better.  Better is better.  Period.

So, how do you make your life better?  By NOT wasting time on things that don't add value to you.  You've been settling for FAR too long - and with the new year approaching, this is a good time to prepare for your long-overdue breakthrough!

So, where do you begin?  How do you identify what "better" is for your life?

The complication is that Life gets full of distractions when we aren't crystal clear on our purpose and we end up saying "yes" to things that eat up our time and don't fully serve who we really are.

The proven solution is to get more focused on what you (a unique person with a unique purpose) should uniquely be doing to realize the unique reasons you are alive.  The challenge with this (and the reason more people aren't successfully living the life of their dreams) is that it requires the combination of THREE things:

• What are you good at (your "natural" talents)?
• What do you love (your passions that make you happy to lose track of time)?
• What does the world need (and values enough to pay for)?

Take some time to clearly identify these three things.  Discuss with people that know you well and want you to be healthy, happy, and successful. When you can identify where these three areas overlap and take action to focus most/all your time there, I promise, you will see everything in your life get much better.  

Finally, when do you begin?  "Now" is almost ALWAYS the best time to start your breakthrough chapter.

Think about it.  But more importantly, do something about it...today!

Are You Being Unreasonable?

Being "unreasonable" typically is seen as a negative thing. Literally "not being able to be reasoned with" should be seen as a weakness, right? Out of the mainstream? Inappropriate?

So...what about all those leaders who ushered in breakthrough movements? People like the Wright brothers, who invented powered flight - against everyone else's ridicule? Or like Thomas Edison, who dared to insist on electrically-powered light/machines in homes everywhere? Or Steve Jobs? Wasn't it "unreasonable" to try and launch a personal computer that used "real" fonts and was focused on ease of use? (Not to mention challenging the music industry with iPods, or the mobile phone industry with iPhones, or the tablet market with the iPad...)

Is it possible that the only time significant breakthroughs occur is when some FINALLY takes a stand and becomes "unreasonable"?

There's a great quote by George Bernard Shaw: "Reasonable people adapt themselves to the world. Unreasonable people attempt to adapt the world to themselves. All progress, therefore, depends on unreasonable people".

Consider your dreams - the new breakthrough vision of the future (in whatever arena, big or small) and ask "Am I passionate about my idea enough to be seen as "unreasonable" in the minds of all the myopic "keep with the safe way we've always done it" people that surround me?" If not, I challenge you to find an idea that you ARE passionate enough to risk unabashedly launching it into this world. You deserve the legacy you create on purpose - but it requires you bringing something new, different and better to life.

Think about it. But more importantly do something about it...today!

Connecting For The Long-Term

Have you ever thought about how to create raving fans or advocates for your business? Working with Disney, Apple, Ritz-Carlton, Nordstrom, and others, I've seen the approach these successful companies use to consistently engage their customers - both externally and internally (their employees). It can be stated in this simple phrase:

Reach their hearts, then teach their minds.

Of course, logically being a great value is critical to success, but facts and figures will never truly create passionate relationships. Before you can "prove" your worth, you must first reach their hearts with a shared purpose, build your relationship/credibility, THEN seal the deal with your (logical) products and services.

Once you form that deeper link with what they truly value, then the rest is just details that evolve over time. If your connection remains dynamic and value-added, you will (like every healthy relationship) serve to develop each other over time. Each adding value in a dance that gains momentum, grows in depth, goes the distance.

No complicated formula or expensive technology required. Just authentic person-to-person interactions that make a difference in the things that matter. We regularly see this with the loyalty leaders out there. There's no reason why you can't do this with your employees (first) and (then) your external customers. Create opportunities to have meaningful discussions about Values, Vision, what they truly, deep down care about most. Then build on those connections each and every day to provide a pattern of consistency. Invest in these efforts now and you'll discover a growing list of passionate advocates for you in no time!

Think about it. But more importantly, do something about it...today!

Special Forces Biz Secrets

We've all heard about the Special Forces teams that confront the most important missions our country faces for the ultimate safety and security of our citizens. General William H. McRaven recently outlined the six keys to success of those critical teams when the highest stakes are on the line. They are just as relevant for YOUR business operation.

Simplicity - Complicated rules and regulations only create confusion. Complicated doesn't get implemented consistently and isn't sustainable. Do the difficult work up front to distill your goals, roles, and responsibilities down to their essence.

Security - Teams that are insecure focus on "not losing". They become risk averse. When employees feel safe and secure they open up and begin to develop and grow - becoming more cohesive and stretching their innovation efforts.

Repetition - There's a common saying "practice makes perfect" - this is a lie. The truth is that "practice makes permanent". Not only must you make time to practice (so your efforts become automatic) but you should practice in as realistic a way as possible. Sloppy practice creates sloppy habits - and ultimately, sloppy results.

Surprise - Telegraphing your intent to the competition only allows them to prepare for you - making your efforts more difficult and your results less effective. Consistently aim to change the game. Break new ground and amaze your industry (and your customers) in the process.

Speed - Being first to market is a huge competitive edge. Making the first (well-timed) move allows you to set the terms for engagement. You're then competing on your terms.

Purpose - Having a reason why creates a reason to try (harder, smarter, etc.) A compelling Vision based on worthwhile Values makes the difference between a team going through the motions or passionately driving for world-class excellence. Everyone wants to dedicate their lives for a purpose.

Discuss how your team measures up regarding these issues and consider how you can improve for better results. Create your own elite "Special Forces" team and make a real difference!

Think about it. But more importantly, do something about it...today!

Passion Over-rated?

How many times have we heard "Follow your passion"? Obviously, immersing yourself in whatever jazzes you is a good thing...BUT...the most successful people realize that it isn't the only thing. Passion alone is over-rated. Think of it this way: Passion is fuel. Fuel by itself can be either unproductive or downright dangerous. What else is important to leverage your passion for success?

One additional/required consideration is focus. Unless you have sufficient focus on how your passion best adds value to others, you are not likely to get the results you ultimately desire. Focus allows you to target your energy, like a water hose with a nozzle on the front - gaining power as the stream of water is channeled in a specific way. Adding focus gains you the time lost by pursuing other unrelated tasks.

Another ingredient is consistency. Success is never a result of inconsistent execution. Adding the discipline of daily effort towards a singular goal is what builds upon each previous effort. Passion can wane - even with activities we are passionate about. "Priming the pump" during those times of lower energy (challenges/set-backs) will generate momentum that average people will never achieve.

Finally, nothing happens - regardless of passion - until you take action! People often talk about what they are passionate about...but never actually do anything about it. The natural consequence is no results. Instead, once you have identified the basic direction of your goal, begin! Hone/fine tune as you learn - but take action. This is what brings your passion to life!

Passion + Focus + Consistency + Action = Results.

Missing something in your results? Then do a check-up on one of the four elements that ultimately create the results you're hoping for - and adjust as needed.

Think about it. But more importantly, do something about it...today!

Let It Go!

As we rush/stagger/grind/step towards the end of the year, many of us reflect on what was and what may be. While I encourage this (not just once a year, but every quarter/month/week - as best you can), it seems that "resolutions" - regardless of when they occur, rarely last. On average, only 15% of those who make New Year's resolutions keep them for at least 30 days. What a shame!

Part of the problem most have with adopting new behaviors is that they are still embedded in the rut of old habits (muscle memory and/or mental hang-ups.) Here's the key that all successful professionals know: Before you can successfully follow a new path, you have to stop walking the old, less-effective path. In other words: what keeps us from adopting effective new habits is INeffective old habits.

Japanese culture has some interesting rituals for the transition between one year and the next. For example, many hold "ending of the year parties" (called "bounenkai" - or "forget the year"), where they ceremoniously cut ties with anything holding them back from growing/improving for the upcoming year. Another tradition is called "osoji", where everyone deep cleans their homes, offices, and schools to literally begin the new year with a "clean slate". While I don't follow these practices, I do appreciate the acknowledging of how we must create closure for one chapter before we can successfully begin a new chapter.

So, as you begin making plans for your next chapter, please consider what you need to STOP doing - or let go of - BEFOREHAND. Once you've confronted that detrimental anchor, then and only then will you be free to sail forward towards whatever exciting new adventure you have in your heart.

One final word of encouragement: If you're not living the life of your dreams, then why not? When are you planning to live your unique purpose? No matter where you are today, the very best time to begin is NOW. Don't wait another day. No more settling. Take the first few steps and you will begin to see an amazing shift in momentum toward the lifestyle you've always wanted.

You will never regret it, I promise. I can guarantee you the inevitable: you'll regret not starting sooner if you wait.

Think about it. But more importantly, do something about it...today!

Not Just Hardware

I just returned from serving as a judge for the Singapore Experience Awards - an event that honors the best business practices (and results) of organizations across industries throughout Singapore. While the visit to Singapore was excellent as always, this particular trip provided an interesting new insight.

An executive of a large international technology corporation mentioned that their renowned success throughout the world was not the result of their amazing hardware, but of what he called "heartware" - the passion of his engaged employees. He recognized that without their passion for innovation and executing their plans to the highest standard, their products would simply be more in a market of mediocre "things".

Interesting that, in a land that is so well known for how they embrace technology, they have the strategic wisdom to place a premium on what actually creates that technology.

A rare insight we could all benefit from, I think.

Consider all the competitors in your industry. For the most part, you all have access to the same resources - offices, office supplies, computers, raw materials, time, etc. What typically determines the outcomes of an organization is how they utilize those common resources. The best do so in decidedly UNcommon ways.

When was the last time you focused on upgrading YOUR "heartware" at work? By shifting how you select, train, communicate, and reward your team you can transform what you achieve with your resources. Or, as Walt Disney once said "taking ordinary resources and creating extraordinary results"...to optimize your competitive edge.

Think about it. But more importantly, do something about it...today!

Gaining The Power To Make A Difference

Had an interesting conversation with a client last week about making a difference. He said he wanted to but felt powerless to actually make it happen. Here are some relevant insights/options that might be relevant to what you are going through:

First of all, all power is actually based on the influence you have in a particular situation - either over things or people.

When I was in charge of Leadership initiatives for the Disney Institute, my team discovered that the most successful leaders at Disney first influenced people so that they could affect things and lead people (followers) accordingly.

That said, there are many different ways to gain power/influence:

• What you have - When you have money/resources, you are of value to others and can influence accordingly. Keep in mind that your "stuff" is not you. If your resources go away, so does you influence/power.
• Who you know - Are you influential with those who are influential? Meet them, get to know them, and be worthy of their trust/respect.
• What you know - Develop yourself so that you know information or have skills regarding something of value to others. An important thing to know is what matters to the people you want to make a difference with - and what is currently influencing that situation.
• Who you are - Do people care about you? Do they admire you? Do they fear you? If so, they will be willing to do things for you - including tap into their resources. (FYI: The fear condition is always short-term and always backfires.)

Bottom line: The most sustainable strategy is to be a person of integrity and connect with people - proving that you are trustworthy and care about them. Then develop yourself with what you know (education) and what you can do (skill). Who you know and what you have may ebb and flow with time, but relationships and abilities (when properly maintained) will provide all the influence and power you'll need to make a difference.

Have you identified what legacy you want to leave? What is your passion? What worthwhile goals do you have that help those you care most about?

Think about it. But more importantly, do something about it...today!

Bucket List Progress

I checked off a "Bucket List" item today. "Publish a book." Check. (For those who are interested, the title is "Lead With Your Customer" and launches in 3 weeks in Chicago at the ASTD international conference. Pre-sales are happening on Amazon.com. Check it out!)

The act of checking it off the list always seems to go so quickly...especially after all the time and effort that goes into actually DOING the activity. I guess that is true for anything big/important. In the end, it's mostly about the journey.

Here's the thing: This experience has me thinking about how we accomplish our life goals. I wrote up my first bucket list ("Must do") at age 12/13. I added a "Part Two" to it when I was about 18 and then again ("Part Three: Nice To Do") when I was in my early 20's.

I'm happy that I've completed about 80% of my combined lists, but now that I think about it, I'm NOT happy with how I've been slowing down in my list checking progress. It seems I used to accomplish 3-5 "wish list" goals a year. Now I'm lucky to do one a year. I'm now realizing the difference is that I used to finish a challenge, check it off, celebrate, then target the next one I wanted to experience - then start actively planning the next adventure. I've fallen down on that last part. Shame on me.

Lesson learned. No more settling. No more "getting too busy" with the distractions of life to live life (my pet peeve - which I am, ironically, guilty of right now.) Well, no more! I'm back on track! (Notice I didn't say that I was going to get back on track. If we really want to do something, we can always start right now. I've already selected my next challenge!) I'm halfway through planning my next tactical steps to bring it to fruition.

What about you? What have you been neglecting? Isn't it time to re-engage yourself and your dreams? You determine whether you life the life you desire or if you settle for living an average, passionless life. You only get one chance at this (yes, only one.) Take back your life today!

Think about it - but more importantly, do something about it...today!

I Believe Too!

Just came across a wonderful quote by John D. Rockefeller that covers volumes in one paragraph. Definitely worth reading - and re-reading - to get the full value. I hope you enjoy it as much as I did (and continue to)...

“I believe in the supreme will of the individual and in his right to life, liberty and the pursuit of happiness. I believe that every right implies a responsibility, every opportunity, an obligation; every possession a duty. I believe that the law was made for man and not man for the law; that government is the servant of the people and not their master. I believe in the dignity of labor, whether with head or hand; that the world owes no man a living but it owes every man an opportunity to make a living. I believe that thrift is essential to well-ordered living and that economy is a prime request of a sound financial structure, whether in government, business or personal affairs. I believe in the sacredness of a promise, that a man's word should be as good as his bond; that character-not wealth or power or position- is of supreme worth. I believe that the rendering of useful service is the common duty of mankind and that only in the purifying fire of sacrifice is the dross (waste matter) of selfishness consumed and the greatness of the human soul set free. I believe in all-wise-and all-loving God, named by whatever name, and that the individual’s highest fulfillment, greatest happiness, and widest usefulness are to be found in living in harmony with His will. I believe that love is the greatest thing in the world; that it alone can overcome hate; that right can and will triumph over might.”

Every sentence = pretty deep stuff. The question now is "What do YOU believe"? and "Are you living your life in way that reflects that?"

And, most important, "If not, why"?

Think about it - but more importantly, do something about it...today!

Who's YOUR Most Loyal Customer?

I just returned form delivering the Pre-Conference workshop for the Society for Human Resource Management's Strategy Conference in Phoenix. We visited several world-class operations - including the Westin (one of the upscale Starwood hotel brands), Cold Stone Creamery (making ice cream buying a real experience) and the famed Mayo Clinic.

During the visit to the Mayo, several professionals spoke to my group revealing the best practices that have created the Mayo reputation/brand. The Chief Human Resource Officer, the Human Resource Manager, and the Operations Manager all shared amazing information that, according to the attendees, was extremely helpful from an operational standpoint. The interaction that made the most memorable impact was when a "customer" volunteered to share his experience with the group.

This patient just happened to overhear that our group was going to be there and offered to recount how he was treated during his liver transplant...just 5 WEEKS EARLIER. He went on about how the clinical aspects were over his head, but every Mayo employee he worked with took the time to, not only educate him so he could make the best choices - or execute his multiple procedures and surgery impeccably, but that they interacted with him in a way that made him know they CARED.

Tragic that experiencing the "care" in "health care" is so rare these days.

This "customer" went out of his way to prepare, drive out, and stand in front of a group of strangers to brag about an organization he is loyal to.

Impressive. That spoke volumes to everyone in the room. Passionate customers who are justifiably loyal usually have that affect.

Mayo earns that loyalty - and reaps the benefits as well.

The question is: Who is/are YOUR most loyal customers? Are they sacrificing to be an advocate for YOUR company? Have you EARNED that commitment?

Think about it - but more importantly, do something about it...today!