Most Important Service Traits?

Recently, I was asked by a client if I've seen any trend of "must have" traits for hiring employees to give superior service that transcends industries/international cultures.  After working with dozens of best-in-class service organizations in 49 countries around the world, I believe I've identified the most important - all of which are non-negotiable in order to achieve an extraordinary service experience:

1. Awareness of others.  Until someone has the ability to get beyond their own self-absorbed interests, they will never be able to effective engage customers - or their team.  Being able to truly understand another's perspective is mandatory to be successful in any service-related position - especially if you hope to exceed those expectations.  The field of Emotional Intelligence is founded on the awareness of & ability to connect with others.
2. Consideration of others.  More than simply being aware of them, being considerate also involves caring about the well-being of others and desiring to help them in whatever way matters most to them.  Compassion, kindness, and valuing others are what set the stage for this trait.
3. Bias for action.  Internal thoughts merely create academic concepts or theoretical strategy.  Unless there are behaviors that implement the service ideas, there will be no tangible results.  Legitimate service requires interaction...with ACTION being the key part of that word.

Coincidentally, they are also the key traits for leadership excellence, in my opinion, since great leaders - and their organizations - succeed by serving their "internal customers" (employees).

I've often shared with my teams at Disney and the FAA that the simplest guidance I could think of for great service was "Be aware & care" - the intent being to be aware of yourself, those around you, your environment, etc. and then care enough to take action and do something about improving the experience.   

So, whether you are considering hiring a new employee or promoting someone into a leadership position, ask yourself how they rate regarding these critical traits - or you (and your customers/business results) will suffer the natural consequences...which will likely be painful for your people, your organization, and you.

Think about it.  But more importantly, do something about it...today!

Some Complaints Show You're On Course

Complaints are a common occurrence in business - and in Life.  Too often, however, we make the mistake of compromising our actions because of the opinions of others.  Someone gets upset and starts whining about what you are doing (or not doing)...at what point do you "cave in" and go along with their request?

There are two considerations when making this decision:  1. Does the "complainer" have your best interest at heart? and 2. You, and only you, are in control of your decisions/actions.

First, there is a group of people that you "serve" - whether customers, employees, or friends/acquaintances.  When dealing with this group, ask yourself whether or not their agenda is for YOUR (or your company's) mutual well-being.  If not, disregard them - and anything else that doesn't directly serve you or your mission.  The reason they are complaining is for THEIR benefit, not yours.  If they care more about themselves than your sustainable good health, then they are a "cancer" (an organism that sucks life out of you and causes damage as a result), so remove them - or, at least, marginalize their contact with you.  You will have a far better future without them.

In the same way, you'll hear your competition howl about how they don't like something you are doing.  Unless the complaint is about something genuinely unethical or illegal, the hidden reason for their complaint is that your action is hurting their business.  Good!  (Remember: They are motivated by you losing!)  Upset "enemies" are not a problem - leading your organization by what pacifies your competition is a BIG problem!  If you are upsetting your competition it is an indicator that you are doing something that is improving your business and/or industry - and distancing yourself from their attempts to take market share from you!

Secondly, don't make the mistake of thinking others control your decisions.  Yes, they may have influence, but only YOU dictate the rules of engagement!  If you find yourself consistently doing things that are unhealthy to you, then YOU are the one responsible for making the unhealthy decision.  Catering to the whims of others and allowing those who don't care enough about you to have your best interest at heart is a sure-fire path to pain, suffering, and regret. 

So view complaints differently.  They are simply information and not always bad.  In fact, they may actually show you that you are doing something right!

Think about it.  But more importantly, do something about it...today!

Camel's Milk Considerations

Recently, I was in the United Arab Emirates having breakfast at a buffet. I normally have mixed feelings about buffets - but one thing I enjoy is the opportunity to sample new foods at "no additional cost".

On this day, I was surprised by an offering of "camel's milk".  Next to the dispenser, there was a card listing the attributes of the novel milk product - including the nutrients and other data.  So, I couldn't help but try it out.

Was camel's milk better?

Well, first, let's define "better".  Yes, there was a long list of comparative data between camel and cow - mostly favoring the camel's milk (according to the biased Arab country/hotel).  Then there was the taste factor - actually tasted pretty good.  "Stronger" (different than I'm used to as an American), but not distasteful. I didn't have to pay any extra for it, so that wasn't an issue.  I didn't have to go to any additional effort to drink the "new" milk - it was next to the other types of milk.

Apparently, "is it better?" isn't such a simple question after all.


The formula for determining the value of anything is this:
The Promise (expectation) must be less than the Experience (The combination of: 
the Person delivering the service,
the Place the service is delivered,
the Process of the service delivery, and
the Product/Service itself.

And this experience must be be greater than the Price to the customer (the true cost is the cumulative total of the money, time, and effort required of the customer in obtaining the experience.)

All in all, at the buffet, I'm happy to select camel's milk - as long as it doesn't cost me more.

The bottom line: If I have to actually pay extra (in any way), the difference may not be "better" enough for me to change my choice (and buying behaviors).

A lesson for any of us wanting to create a "different AND better" competitive edge for our customers.

Think about it.  But more importantly, do something about it...today!

"Different Culture" or "Bad Service"?

When in unfamiliar environments, we often have "different" experiences from what we are used to.  For example, when waitstaff does something that you, as a customer, is uncomfortable with, is it the differing culture that is the culprit, or is it legitimately bad service?

Of course, we all benefit if we are constantly aspiring to engage in new cultural experiences from the different perspective - all for the sake of genuinely improving our abilities to embrace that valuable diversity (while still not denying our own culture - which is the topic of a different conversation!)  What if, in the face of an unfamiliar environment, the "foreign" delivery of service is uncomfortable to the customer?  The question is: At what point can we rightly judge a service experience was good or bad?

The issue here is twofold.  First, you will benefit by being open-minded about the natural tendency to feel a little uncomfortable with anything different from your standard experience.  Is the discomfort simply because you aren't used to it?  Sometimes an experience isn't good or bad - it is merely different.

Secondly, the bottom line in any service situation is that the customer dictates the standards of quality.  The customer alone is the one who determines if the service was good or bad.  For example, if someone who had never been to a city before went into a five-star fine dining restaurant and was completely unfamiliar with etiquette and the use of silverware, etc. and a typical five-star service was delivered - without consideration of the wants of the dining customer - and that "uneducated/ignorant" customer disliked how they were treated, it would rightly be categorized as a poor service experience.  The key to this scenario is that the server was not considerate of the guest's desires.  That alone dictates whether or not the service was good or bad.  If the customer walks away unhappy, then it was bad.  Period.

This illustrates why it is so vitally important to truly understand the guest's point of view.  We cannot appropriately exceed their expectations until we know what the criteria is.

Are you delivering "service" based on your criteria or that of your customer?

Think about it.  But more importantly, do something about it...today!

WWYCW?

Have you ever noticed how often companies seem to focus on the wrong things? For example, look at any company's policy/procedures and ask yourself the question: Is each one of these bureaucratic hoops to be jumped through for the benefit of the customer...or their company?

We've all seen the little rubber wrist bands with acronyms - standing for a wide variety of thought-provoking causes. Here's an acronym that reflects a cause that all successful business people are passionate about:

WWYCW?

It actually has two distinct meanings. The first meaning is What Would Your Customer Want? This is critical guidance when faced with solving a problem or making any decision during your work day. If your customer is always the center target of your focus, and you take into consideration how your decision/action will affect them, then you are already well beyond what "ordinary" businesses do. You become different and better!

The second meaning is the next most important meaning - What Would Your Competition Want? Make no mistake - your competition wants you to be average, predictable, slower, less attentive, less engaging, less efficient, more greedy, more selfish, and less thoughtful about your business. The reason is so you will make it easier for them to win in your industry. The reason it's important to know what your competition wants is so you can do the opposite! They want you to zig? Then you should zag!

Just a quick reminder about two things to consistently consider to achieve consistent success. (Feel free to make some bands if you'd like!)

Think about it. But more importantly, do something about it...today!

Nice Is NOT Enough!

It seems that people have become more focused on service as a competitive edge. That is good. The problem is that, compared to proven world-class companies, they are going about it all wrong.

To truly provide superior service, you need to provide more than just niceties. Training on how to smile and say please and thank you will not create an engaging, value-added experience for your customers. In addition to developing a caring relationship with with them, you have to provide legitimate expertise that helps them accomplish whatever they can't do on their own. (Think about why they are looking for your products/services in the first place!)

What the most successful know: It's not either/or...it's both/and.

Not only is service you provide critical, but the way you provide that service is critical as well. Pretty much anyone can provide one. It's only those who can succeed in both aspects will have the competitive edge and triumph in their industry.

So, do an informal assessment today (preferably with your team...and your customers!) - How does your product/service compare to your customer's expectations/wants? How does your offerings compare to their other options (your competition)? How does the experience (how you serve them) compare to their expectations/wants? How does it compare to the other options?

If you want to exceed all their expectations and earn their loyalty, you'll need to deliver excellence in all aspects of their experience...with both relationship AND expertise.

Think about it. But more importantly, do something about it...today!

Connecting For The Long-Term

Have you ever thought about how to create raving fans or advocates for your business? Working with Disney, Apple, Ritz-Carlton, Nordstrom, and others, I've seen the approach these successful companies use to consistently engage their customers - both externally and internally (their employees). It can be stated in this simple phrase:

Reach their hearts, then teach their minds.

Of course, logically being a great value is critical to success, but facts and figures will never truly create passionate relationships. Before you can "prove" your worth, you must first reach their hearts with a shared purpose, build your relationship/credibility, THEN seal the deal with your (logical) products and services.

Once you form that deeper link with what they truly value, then the rest is just details that evolve over time. If your connection remains dynamic and value-added, you will (like every healthy relationship) serve to develop each other over time. Each adding value in a dance that gains momentum, grows in depth, goes the distance.

No complicated formula or expensive technology required. Just authentic person-to-person interactions that make a difference in the things that matter. We regularly see this with the loyalty leaders out there. There's no reason why you can't do this with your employees (first) and (then) your external customers. Create opportunities to have meaningful discussions about Values, Vision, what they truly, deep down care about most. Then build on those connections each and every day to provide a pattern of consistency. Invest in these efforts now and you'll discover a growing list of passionate advocates for you in no time!

Think about it. But more importantly, do something about it...today!

Anticipating Customer Needs

How do companies like Apple create products and services that we want - even before we knew we wanted them? The answer to this is what will set you apart as different/better to your customers!

The truth is that customers don't always know what they want next. They rarely are able to say anything more than "better, faster, cheaper - now". Next is a mystery to them. But it doesn't have to be for you.

Let's break it down: Your customer knows what they like (not always what they want). You know your industry - especially the behind-the-scenes technical aspects. We can't expect our customers to be able to articulate anything other than some incremental improvement to what they already have. Bringing your customers' future desires to life is your job. Only you can build what they will want...if you can bridge the gap.

How do world-class companies do it? They work hard at being intimately knowledgeable and understanding of their customers - and combine that with their own technical expertise to project what future products/services can satisfy their deepest desires.

Uncover the why beneath your customers wants, and you'll have clues as to where to strategically leap. Once you've accomplished creating the next big thing, you merely have to engage them by compellingly communicating how the new product/service connects with that deeper want.

Anticipating customer needs isn't about focus groups or surveys or "expert opinions". You have a perspective that your customers will never have. It is all about truly understanding them and using your technical expertise to build their future - for their benefit. Because exceeding their expectations is a genuine priority for you. (When it is, you will always be rewarded.)

Think about it. But more importantly, do something about it...today!

Harley-Davidson Service Standards

Their brand is as distinctive as the rumbling sound from their mufflers. Harley-Davidson has successfully generated a brand that is so strong that even non-motorcycle riding people want their merchandise. And loyalty? Their fans are among the most fanatic of any brand out there. You know you've arrived when customers start tattooing your logo on their bodies.

What kind of tools do they provide their employees to deliver a Harley-Davidson experience that matches their brand? Well, I recently worked with them and among their many tools, I have the 6 simple (though not always easy) service standards from their orientation:

Hello - Greet everyone with a warm welcome - like a valued member of your club.
Approach - Initiate contact to help break the ice.
Recognize - Engage them in a personalized way that treats them as a valued individual.
Look it up - Go the extra mile when helping the customer. Get the answers they need.
Enthusiasm - will spark that of your customers. Share the Harley passion.
You - are the one that brings Harley-Davidson to life for the customer.

(Yes, it spells "Harley"), but more importantly, it guides each person to focus on the things that matter most when earning loyalty. Even a "rough and tumble" brand like Harley-Davidson understands that genuinely connecting with their customers (and their shared passions) is what sets their brand apart from others.

What kind of experiences can your team create that inspires customers to tattoo YOUR logo on their bodies?

Think about it. But more importantly, do something about it...today!

Improve With The Right Questions

In the interest of continuous improvement, most people try to engage their customers to discover ways they can improve their experience. Worthy intent, for sure - but most go about this the wrong way.

Typically, well-meaning questions like "How can we improve your experience?" don't get the answers we can easily use. The reason? The customers a.) can't effectively articulate a specific answer to such a broad question and/or b.) they aren't motivated to spend the time/effort to help you improve your operation.

The solution? Ask better questions - such as "Was there anything about your experience that frustrated or disappointed you?" This type of question specifically targets what you want to know: how to improve their experience - by minimizing the obstacles that undermine it being the best it can be. In addition, even those who are upset about having an unsatisfactory experience will take advantage of the opportunity to discuss what disappointed them. Either way, you win because:

1. you can provide service recovery immediately to those making the suggestions to help make them happier



2. you can improve with tactical information you can implement



3. future customers will benefit from the actual improvement

Sometimes, breakthroughs are hidden in subtleties - such as what questions you ask...and acting on the (better) answers you receive.

Think about it. But more importantly, do something about it...today!

Are You More-dinary?

In an effort to be more competitive, some people make the mistake of trying to simply provide more of the product/service they (and their competitors) deliver. Lazy thinking that is a big mistake. Merely providing more is related to manipulating the price. In the end, you make your offerings a commodity - a path that only drags down profits... and, ultimately your business.

This just makes you "more-dinary". Boring AND unhealthy. The cure? Constantly strive to be different and better. That ALWAYS differentiates you from the competition - often allowing you to charge a premium (making you interesting to your customers AND resulting in a healthy bottom line! What a bonus!)

Discover the deeper reason your customers desire your industry's product/service, assess what/how you and your competition is delivering those things, and then focus on what you can do to be different and better in the minds/hearts of your customers. Then execute soon and well. Repeat. Often.

The competition will always try to copy success. Your job is to 1. Stay engaged with your customers - both external and internal (employees), and 2. keep becoming different and better. To stay relevant and thrive in your business - no matter what it is - ANYthing is better than settling for "more-dinary". Instead, choose to be extraordinary!

Think about it. But more importantly, do something about it...today!

Be Unique Or Die

Here is a CRITICAL consideration: How are you different and better than your competition? If you're not, then you will become irrelevant...and out of business.

Think of it this way, when your customers are deciding about getting a product or service you happen to provide, they will think of all the options available to them. When considering you AND your competition, they will compare the true cost to them (money, time, and effort) to the product or service (the "thing" as well as the entire experience) they are purchasing - and judge it all based on what THEY value.

There are several options:

1. What you offer is less than one of your competitors, and you lose the sale. You eventually go out of business.
2. Your experience is the same as your competitor(s), so it becomes all about price. Your product/service just became a commodity and you follow the inevitable price war down - and you eventually go out of business.
3. What you offer is different/better than your competition and you earn the sale.

Obviously, the best option is the third one. However, being unique does not guarantee long-term success. You must consider two more things:

• Your competition can copy just about anything (marketing, product, environment, processes - they can even reverse-engineer your product), but they cannot replicate the relationship you/your employees have with them. Once you earn loyalty, it is nearly impossible for your competitor to "steal" them away.
• You must continuously improve everything about your customer's experience. This includes your relationship with each customer.

The most important thing you can do is to establish what your customers really want then consistently deliver it while exceeding their expectations (being unique/different.) Spend some time with your team focusing on implementing different/better/unique and you will be amazed at how you will start to gain marketshare.

Think about it. But more importantly, do something about it...today!

The 3:2:1 Rule

Looking for better results? Most people are. Here's a frustrating fact: Consistently successful organizations don't focus most on the outcome - but they still get better results than the rest. Here's why...and how...

Performance is a result of skilled effort - which is a result of passion and commitment. World-class companies get better results because they track backwards to the internal root cause and focus on improving there instead - guiding the process until they achieve the superior external results they desire.

If you want a 1% increase in performance, then you need a 2% increase in effort (the kind your customer values) - which is sparked by a 3% increase in commitment (by your front line team - who delivers the effort.)

Some call it the "3:2:1 Rule". Yes, some of the investment gets lost in the shuffle (that's human nature for you), but done well it's worth it. Remember, the percentages of internal results don't have to cost a lot of money - just well-placed leadership, engaged relationships, and targeted innovation.

You can use this proven approach to set up your own improvement plan. For example: If you want a 2% increase in your financial results, you begin by investing in improving your team's engagement/commitment level by 6% (interact with them, listen to them, challenge them, develop them, etc.), which will affect a 3% increase of performance on their behalf (the power of pride, integrity and ownership!) - gaining you the 2% bottom-line results (from satisfied/loyal advocates) you hope for.

So, if you're interested in achieving consistent external results (like those proven world-class companies), focus on the internal resources that get you there first. ANY small steps towards engaging your team will become a catalyst for improvement in your outcomes.

The 3:2:1 Rule. As simple as 1, 2, 3!

Think about it. But more importantly, do something about it...today!

"On-stage" or "Off-stage"?

I just got back from speaking at an event with a few hundred people in attendance. All the details were covered. The stage was arranged well. The materials and lighting were set "just right". Seating, programs, music, coordination and timing, the service team's attire...everything in the ballroom looked/sounded great. The event team was excited to create an experience that was memorable.

Well, it was. For the wrong reasons.

Just after lunch, everyone was re-seated and listening to the speaker before me, when the side of the room we all heard...snoring. From the AV technician!

The whole room began to shift around uncomfortably and murmuring/snickering traveled around the ballroom for a loooong 20 seconds until someone walked over to the technician and finally shook him awake.

Guess what ended up being the most memorable moment from THAT conference?

More importantly, what do you think people are saying about the event company? The same event company, by the way, that went to all the effort and care to make sure "everything was perfect" - failed to focus on the team's behavior as a part of what really mattered.

Anything people can sense in any way during your event will either add to or take away from the value they perceive. ANYthing. As we used to say at Disney, if they can see, hear, taste, feel, or smell it, then it is "on-stage" and we should manage it to ensure a great experience. Consider, not just the "things" in the room, but the people as well, and ask "are we sending the message we want to send?" and "How will this impact our customer's experience?"

After all, you want to be remembered for the best reasons, right?

Think about it. But more importantly, do something about it...today!

How To Lose Loyalty

Interesting how a few weeks can make such a difference!

Toyota, previously the driving public's darling of the automotive industry, has been reeling ever since the revelation of problems with the accelerators in some of their best-selling models. Toyota went from media darling to media target. How will Toyota fare? What does this situation show us about loyalty - and how to earn it/keep it?

Well to begin with, unless Toyota makes some MORE blunders (the company's decision to delay the recall and then admitting it was for financial gain was a huge misstep), I expect they will stop the bleeding, turn things around, and be on top once again very soon.

Here's the deal: Earning loyalty in business is the same as earning it in our personal relationships. Both start with getting your attention, then getting to know each other. Finding similarities in values, preferences, and interests. Occasionally, one makes a mistake - but if there's been sufficient deposits in the "emotional bank account", AND open/honest regret AND sufficient behavior change, the relationship can be repaired. For this to happen there MUST be value for BOTH sides. Common ground. It needs to be worth the effort.

Yes, Toyota screwed up. Safety is a non-negotiable when it comes to driving. But they've built up a lot of deep relationships with many, many years of consistent safety, excellence and service. If they make the proper recovery, their reputation and future opportunities will be as impressive (or nearly so) as it was before.

The lessons are:
1. Always be wooing your significant other (in this case, your customers are the significant ones)
2. If you really care, you'll do what's in their best interest
3. If you screw up, and you really care, you'll make an obvious effort to fix the problem AND fix the relationship...based on what the offended party deems appropriate

Loyalty is rarely earned by "faking it" in front of the customer. We all know when we're being conned. If the relationship is fake, then these kinds of mistakes will ultimately be fatal - and any loyalty gained will be lost. If the relationship legitimately has value, it's not by accident. It's because you've taken action on the things that matter to the customer.

Toyota can rediscover that truth and get past this...as soon as they SHOW it (not just talk about it) and the media finds another whipping boy - which should be any day now.

What are YOU doing to earn loyalty? What are you doing to KEEP it?

Think about it. But more importantly, do something about it...today!

The Hidden Side of Success

Just wrapping up the next phase of who-knows-how-many-phases-it-will-take conference calls with my publisher exploring the many steps of the process in getting a book actually published. Seems vaguely familiar to most transformation efforts I've led over the years.

At first, you walk into the brand new (to you) situation and get hit with a tidal wave of new information. Despite years of wide-ranging experience, it's not what you know that causes potential problems. It's that you don't know what you don't know.

Of course, knowing that gives you an advantage.

The key to success is to explore what is, at that moment, hidden to you. Data. Information. Relationships. Opinions. Perspectives. Blind spots. Misunderstandings. Assumptions. Hidden agendas. Ego. Fears. Untapped potential. Hope. Courage. Heroism.

There are always clues - and solutions - hidden inside the organization. The secret is rooting it out. To do this, you need to actively go to where the answer hide. Almost always where the employees and customers meet.There are two rules when exploring these uncharted territories: 1. Follow the money (the measurement of value), 2. Follow the time (the measurement of priority) and 3. Follow the customer (external and internal - employee) experience (the measurement of relevance).

Secrets never are discovered in an office - only out where real life happens.

So, my goal for learning this publishing process is to, at every step, keep my ears and eyes open to everything that is happening. Ask questions and listen/learn. Expect to be surprised - and to uncover unknown challenges. Keep the big picture in mind, and have the courage and tenacity to keep climbing that mountain.

Eventually, the view gets clearer...and the air gets cleaner......and the goal is achieved.

What challenge are you facing right now? Are you really following the clues or your predetermined expectations?

Think about it. But more importantly, do something about it...today!

Who's YOUR Most Loyal Customer?

I just returned form delivering the Pre-Conference workshop for the Society for Human Resource Management's Strategy Conference in Phoenix. We visited several world-class operations - including the Westin (one of the upscale Starwood hotel brands), Cold Stone Creamery (making ice cream buying a real experience) and the famed Mayo Clinic.

During the visit to the Mayo, several professionals spoke to my group revealing the best practices that have created the Mayo reputation/brand. The Chief Human Resource Officer, the Human Resource Manager, and the Operations Manager all shared amazing information that, according to the attendees, was extremely helpful from an operational standpoint. The interaction that made the most memorable impact was when a "customer" volunteered to share his experience with the group.

This patient just happened to overhear that our group was going to be there and offered to recount how he was treated during his liver transplant...just 5 WEEKS EARLIER. He went on about how the clinical aspects were over his head, but every Mayo employee he worked with took the time to, not only educate him so he could make the best choices - or execute his multiple procedures and surgery impeccably, but that they interacted with him in a way that made him know they CARED.

Tragic that experiencing the "care" in "health care" is so rare these days.

This "customer" went out of his way to prepare, drive out, and stand in front of a group of strangers to brag about an organization he is loyal to.

Impressive. That spoke volumes to everyone in the room. Passionate customers who are justifiably loyal usually have that affect.

Mayo earns that loyalty - and reaps the benefits as well.

The question is: Who is/are YOUR most loyal customers? Are they sacrificing to be an advocate for YOUR company? Have you EARNED that commitment?

Think about it - but more importantly, do something about it...today!

Formula for Business Success: Follow and Improve

Everyone seems to be "getting back to basics" - and, for one, I'm glad. As long as the basics include a sophisticated look at long-term success.

To that end, I've been pondering how to simplify a formula for success without getting too simplistic. So far, here's what I've come up with:

Follow your heart (your passion) +
Follow your customer (their passion) +
Improve your skills (your product/services) +
Improve your relationships (engagement with employees/customers)

To me, based on what I've experienced/seen at world-class organizations all over the world, the overlap of all those things seems to equal "Success". Interesting how best-in-class companies lead by following - and are the best because they constantly get better. Pretty simple.

Maybe if leaders would take time to really get clear on these issues, they could take action in a way that paid off with growth and profits. Having this kind of a discussion with your team and your customers will likely reveal some pretty valuable insights.

Just a thought when pondering your own success.

Think about it...but more importantly, act on it - today!

"Poor" Service...That I Loved!

Just returned from a business trip in Curacao, an island just north of Venezuela (yep, business!) I had taken a taxi/bus into the downtown area (they essentially pick up people as they pass them along a particular route) to videotape some vlog entries, and was returning back to the resort where I was staying.

As I entered the taxi/bus, the driver asked me in (very) broken English if I had been to Curacao before and whether or not I was in a hurry (I was obviously not a local). I said (in irreparably broken Spanish) yes - many years ago - and not really. This was not surprising, as anyone who has been to a Caribbean island understands the "island time", go-with-the-flow mentality - which I personally appreciate as part of enjoying their culture.

This is where the story gets interesting.

Rather than traveling the typical direct route from the town center to my resort, she deviated wildly. Among her SIDE trips - waaay off the route:

picked up her daughter from school
picked up her sister from the grocery store
picked up her son from school
dropped off her sister at her house
stopped at a gas station to say "hi" to a friend (30 seconds)
picked up a family member

All the while, the driver would comment to me about different things she was driving by. After the above-listed stops (45 minutes into what should be a 10 minute trip), I started to wonder if I had miscommunicated my destination...and then it hit me:

I didn't care.

I was loving the exclusive experience that I was having. I was enjoying seeing things that are very much "off the radar" for anyone visiting the island, and soaking in the real culture of these people - my primary passion when it comes to travel.

What some would consider "bad" service" was actually one of the highlights of my visit there.

Interestingly, about the time I was wondering about what was going on, I unconsciously glanced at my watch and she immediately proceeded to drive directly to my resort. Her keen attention to my non-verbals (and broken "verbals") allowed her to gauge my enjoyment of the experience in real time, and adapt accordingly.

She only asked for the standard rate for the original trip (just US$2.00) and I more than doubled it for (an unheard of) tip.

I think if we all could gain quite a bit by following her example. Focusing on customizing every experience will always set you apart from the competition - and pay off nicely.

Next time I'm in Curacao, you can bet I'll be looking for this taxi driver again!

Think about it...but more importantly, do something about it - today!

Sick of "Woulda, Shoulda, Coulda"?

Let's set some things on the table:

Yes, the economy is horrible.
Yes, the resources are more scarce.
Yes, the customer is demanding more for less.
Yes, the competition is hungrier.

Yes, yes, yes...I get all that too. What's real is real. I have no problem accepting the truth and dealing with reality - in fact, I'm about as pragmatic as they come.

What I do have a problem with is the attitude of "there's nothing we can do" or "we just have to wait it out".

The people who mistakenly take this position are usually the ones that are frozen in fear - thinking that they only have to continue "business as usual" until things stabilize and then they will pick up where they left off in their business dealings. They are also the people who expect that their industry/competition/customers will go back to the way things were.

They are so very wrong.

Yes, the economy moves up and down in somewhat predictable cycles. That will never change. However, another predictable thing that doesn't change is the cycles of changes in business dynamics and social expectations.

Does anyone think that their competition is really standing still? Does anyone really expect customers to settle for less than value for their dollar?

People expect more now. Customers and employees are rethinking their decisions. Those businesses that deliver - in time to capture these seeking customers/employees - will succeed. Those who do not, will slowly fade away. The irony is: they will wonder what happened and somehow blame the economy or some external force - rather than their lack of willingness to act on those critical behaviors that would make a difference.

If a company wasn't delivering before and are suffering now because of that, why continue "business as usual"? That is a sure path to destruction! The companies that were consistently delivering quality and service (value) are still doing fine as long as they are adapting to their changing customers priorities. Unless organizations 1. identify their shortcomings, 2. identify plans/tools that will fix those shortcomings, and 3. take action (now!) to execute those ideas, then it all will become empty talk.

Results never come from talk - they only come from action.

Think about it...but more importantly, act on it...today!