Improve With The Right Questions

In the interest of continuous improvement, most people try to engage their customers to discover ways they can improve their experience. Worthy intent, for sure - but most go about this the wrong way.

Typically, well-meaning questions like "How can we improve your experience?" don't get the answers we can easily use. The reason? The customers a.) can't effectively articulate a specific answer to such a broad question and/or b.) they aren't motivated to spend the time/effort to help you improve your operation.

The solution? Ask better questions - such as "Was there anything about your experience that frustrated or disappointed you?" This type of question specifically targets what you want to know: how to improve their experience - by minimizing the obstacles that undermine it being the best it can be. In addition, even those who are upset about having an unsatisfactory experience will take advantage of the opportunity to discuss what disappointed them. Either way, you win because:

1. you can provide service recovery immediately to those making the suggestions to help make them happier



2. you can improve with tactical information you can implement



3. future customers will benefit from the actual improvement

Sometimes, breakthroughs are hidden in subtleties - such as what questions you ask...and acting on the (better) answers you receive.

Think about it. But more importantly, do something about it...today!