Sunday, May 15, 2011

Create a Win-Win-WIN!

Many of us have heard the phrase "Make it a Win-Win". Simply said, it means "don't agree to anything with someone unless it benefits you both." This approach supports a fair, healthy long-term interactive relationship - as opposed to a one-time only transaction. It's a good place to start, but not the most effective approach to optimizing your relationships. What is even better?

Creating a Win-Win-WIN!

Not only should you focus on benefiting you and your direct business collaborator, but also consider how the ultimate "customers" benefit - your customer, the collaborator's customer, the cause you are working towards, etc. If you both are fully committed to ensuring that ALL people benefit as the agreement radiates out, then you can be sure that it will likely grow/build momentum rather than be a one-time deal. The ultimate goal in business (and in Life!) is to create something of value that is both sustainable and develops perpetual motion (a "life of it's own") that continues adding value to everyone involved.

That's a legacy worth working for.

So...what are you doing that is different and better - for not just you and your immediate colleagues, but for all the "customers" you exist to serve? Create a compelling reason for people to prefer you and your product/services (by adding superior value in exchange for their money, time, and effort) and they will become loyal to you...and want to participate in "spreading the gospel" of your shared cause.

Think about it. But more importantly, do something about it...today!

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