Cutting Through The Fog Of The Unknown

Coming to the end of one year and the beginning of another brings to mind "the future". Most of us do some sort of business forecasting (even if it is informal) to determine how we want to position ourselves to be as successful as possible in the coming year.

Forecasting your future is complicated by the many unknowns - after all, the future hasn't happened yet. However, being brutally honest about your current reality can serve as a good launching point for the near-term future. Here are a few "behind-the-scenes" questions we explored at Disney that you may want to consider:

• What's really happening in the world? What trends/needs are becoming obvious and likely to be long versus short term?
• What different/better offerings are missing that your target market values?
• What are your (potential?) capabilities that could service/take advantage of those trends?
• Do you have the team and knowledge in place that can service those developing trends/needs?
• Do you have or can you find the resources to service those developing trends/needs?
• Are you willing to make the effort to position yourself and execute the actions required?

Connect these dots and you will begin to clear the fog (and thus the fear) of the unknown. Rather than only doing this once a year, consider doing this every 3 months - or even more often, if your work dynamics call for it. The more you attend to the reality of your situation, the easier it is to influence it.

Having the discipline to make time beforehand to strategically explore these issues and then the assertive drive to execute your plan will determine your results. Don't wait until New Years to make the traditional "resolutions". The only way to get a jump on your competition is to start before they do.

Think about it. But more importantly, do something about it...today!