Yesterday, I had an interesting phone interaction with a front line retail employee. The day before I ordered some books online - all of which were listed as "in stock". I had received an email notification that some were not yet sent and I was concerned that they weren't going to arrive by the time I needed them.
After calling to follow up and rectify the situation, I thanked her for her efforts and she replied "No problem." Although I didn't say anything to her directly, I immediately thought: "Actually, the reason I called you was because there WAS a problem - and even if serving me was a problem, as the customer, I'd prefer to hear something akin to a Ritz-Carlton or Chick-fil-A response of "My pleasure". This would've taken my focus away from the problem (undermines loyalty) and focused it on the nature of our business interaction (relationships build loyalty.)
Details like these "throw-away comments" - especially when they are a first or last impression - either add to or take away from the customer-company relationship. And in these difficult times, no one can afford to carelessly undermine that relationship...especially when all it takes is a quick awareness/training effort to ensure all front line employees get it. If employees don't "get it" (understand), then the customer won't "get it" (a good experience), and in the end, the bottom line won't "get it" (financial benefit) either.
Think about it...but more importantly, act on it...today.
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