The "Pucker Factor"

We all go through good times and bad times.  As service providers, it is easy to give good service when things are going well - plenty of time, plenty of resources, low stress.  Easy.

However, what about when things get busy?  Crunch time?  When the pressure hits?  When "the pucker factor" goes up? 

Here's a tip practiced by world-class success stories: Prepare in advance.  Communicate about the ways you can make your customers feel welcome and special when things are easier.  Invest the time and effort during the good times on exploring how to exceed expectations when conditions are at their worst.

When your customers will need you the most.

And you'll have the least resources (time, energy, etc.) to serve them.

Yes, it's difficult to sacrifice your precious down time.  It requires discipline and extra effort.  Discussing the tough moments in your operation isn't enjoyable.  It can sometimes even be painful.  But talking about it in the midst of the hectic times never results in effective and efficient solutions.  No one "gets the chance" to fix the problems during those times when all you can do is survive.  Even though you can predict the naturally-occurring heavy demands on your organization, how much time do you take to thoroughly prepare for that dynamic - like a lunchtime rush that hits every day at the same time?

Thriving requires strategic discipline.  It demands commitment and foresight.  You have to earn it.  Being the different and better choice takes setting aside the opportunity now to resolve the anticipated challenges that will arise in your future.

Well, at least that's what the most consistently successful world-class organizations do.

Think about it.  But more importantly, do something about it...today!

Anticipating Customer Needs

How do companies like Apple create products and services that we want - even before we knew we wanted them? The answer to this is what will set you apart as different/better to your customers!

The truth is that customers don't always know what they want next. They rarely are able to say anything more than "better, faster, cheaper - now". Next is a mystery to them. But it doesn't have to be for you.

Let's break it down: Your customer knows what they like (not always what they want). You know your industry - especially the behind-the-scenes technical aspects. We can't expect our customers to be able to articulate anything other than some incremental improvement to what they already have. Bringing your customers' future desires to life is your job. Only you can build what they will want...if you can bridge the gap.

How do world-class companies do it? They work hard at being intimately knowledgeable and understanding of their customers - and combine that with their own technical expertise to project what future products/services can satisfy their deepest desires.

Uncover the why beneath your customers wants, and you'll have clues as to where to strategically leap. Once you've accomplished creating the next big thing, you merely have to engage them by compellingly communicating how the new product/service connects with that deeper want.

Anticipating customer needs isn't about focus groups or surveys or "expert opinions". You have a perspective that your customers will never have. It is all about truly understanding them and using your technical expertise to build their future - for their benefit. Because exceeding their expectations is a genuine priority for you. (When it is, you will always be rewarded.)

Think about it. But more importantly, do something about it...today!