Take A Creativity Time...In?

The experience is all too familiar: As most people when they get creative ideas, and they will often say "in the shower" or "when I'm dozing off to sleep".  I often hear people complain "I had the best idea as I was drifting off to sleep but I can't remember it"! Have you ever wondered why so many people share this phenomenon? 

Think about the similar circumstances that each of these situations share: You aren't distracted by other "mentally demanding" activities.  You're "forced" to limit your attention to more "inside time".  Your body is (generally speaking) on "auto-pilot" and your brain continues to hum away - coming up with those fantastic ideas hidden away inside your mind.

So, what can you do to consistently leverage this insight to make the most of those creative and innovative ideas?  Schedule - by design - opportunities to recreate those situations each and every day!

Here is a popular approach that Disney Imagineer colleagues of mine do:

1. Block out a time of day that allowed for flexibility afterwards (assuming you were going to have inspiring ideas you will want to implement immediately)
2. Purposefully make recording options available (written materials, recording equipment, etc.)
3. Minimize distractions for 15-30 minutes and limit your senses (shut eyes, put on headphones with no music/exterior sounds, sit in a comfortable chair without moving, etc.)
4. Record any thoughts you have, then immediately return to your "Time In" session (as in "spending time IN your thoughts") until you feel like you're finished
5. Stay in your "Creativity Cocoon" for another 10 minutes (for some reason, you always get the juiciest ideas after you think you're done)

You can also set the stage to capture those common situations - like putting a notepad/pen by your bedside, or outside your shower...or anyplace else you find that you have creative thoughts arise.  (As my grandmother used to say: "The best memory is at the end of a short pencil".)

Once you've successfully bubbled up some fresh new creative ideas, your job is to begin putting those ideas to good use, so it evolves form creativity to innovation.  One way to accomplish this is to share the ideas with trusted colleagues who can partner with you to grow/build your amazing new ideas.

Regardless, you can't implement unless you capture the idea.  And that spark of an idea won't capture itself - you have to prepare in advance.  What creative ways can you come up with to capture your best creative thought?  It only takes one amazing idea to lead to the breakthrough that you've been hoping for all your life.

Think about it.  But more importantly, do something about it...today!