Create a Win-Win-WIN!

Many of us have heard the phrase "Make it a Win-Win". Simply said, it means "don't agree to anything with someone unless it benefits you both." This approach supports a fair, healthy long-term interactive relationship - as opposed to a one-time only transaction. It's a good place to start, but not the most effective approach to optimizing your relationships. What is even better?

Creating a Win-Win-WIN!

Not only should you focus on benefiting you and your direct business collaborator, but also consider how the ultimate "customers" benefit - your customer, the collaborator's customer, the cause you are working towards, etc. If you both are fully committed to ensuring that ALL people benefit as the agreement radiates out, then you can be sure that it will likely grow/build momentum rather than be a one-time deal. The ultimate goal in business (and in Life!) is to create something of value that is both sustainable and develops perpetual motion (a "life of it's own") that continues adding value to everyone involved.

That's a legacy worth working for.

So...what are you doing that is different and better - for not just you and your immediate colleagues, but for all the "customers" you exist to serve? Create a compelling reason for people to prefer you and your product/services (by adding superior value in exchange for their money, time, and effort) and they will become loyal to you...and want to participate in "spreading the gospel" of your shared cause.

Think about it. But more importantly, do something about it...today!

The Word "No" Is Your Friend

Colleague Jerry Weintraud once said "Every minute doing one thing is a minute NOT doing something else. Every choice is another choice not made." These two sentences hold a profound truth that we should all apply to our lives.

Most of us say that we have too many responsibilities - too many urgent items on our "to do" list. An overwhelming professional workload that seems impossible to balance with our overwhelming personal workload.

Sound familiar?

Usually, the root problem lies in saying "yes" to the wrong things. As leaders/role models we want to be action-oriented "make it happen" people who take on challenges and get results. Examining the most successful people, we find a counter-intuitive situation: They get more accomplished by saying "no"!

Yes. Saying "no" to the less important tasks (as urgent as they may be) frees up time to invest in the more important tasks.

Clearly identifying your priorities (Values, Vision, etc.) and measuring every request with the questions: "Will this task play a significant role in getting me to my most important goals?" helps spotlight what to start saying "no" to.

Here's an activity I did often with my executives at Disney: Imagine having an 8th day a week - what would you do? (Many responded with "Spend more time with family", "Work out", "Do more strategic planning", "Develop myself & my team", etc.) Then we would do an activity where they prioritize their responsibilities from top most important (not simply urgent) to least important. They were then tasked with delegating or deleting the bottom 15% of their list. THAT became their "extra day of the week". [Trumpets sounded, a shaft of light comes down from the sky onto them, they tingle all over...well, you know what I mean...] They were then guided to filling in that new found time with the wish list they generated earlier.

Try this exercise yourself and start saying "no" to the less important things that steal precious time from you accomplishing your very best.

Think about it. But more importantly, do something about it...today!

Aim Small, Miss Small

There's a saying with gun marksmen: "Aim small, miss small". This refers to a tactic that helps place bullets closer to the precise goal. Rather than focusing on the entire target, the better choice is to aim only at the smallest, "dead-center" part of the bull's-eye. Even if you miss the very center of the target, you'll usually miss the bull's-eye by much less than if you simply were shooting at the larger target in general.

The same thing applies to goals in our life/business. The more specific we are in our Vision/goal, the more likely we are to get closer - even if we fail to "hit the bull's-eye".

Consider how detailed your goals are for your future. Are you "targeted" on the more general aspects of what would be success or have you imagined the smallest details? Have you considered what all five of your senses would experience (What would it look like, feel like, sound like, smell like, taste like) to finally accomplish the goal?

Here's the kicker: If anyone else is involved in helping to make your goal happen, then it is impossible to clearly articulate these details (so they can effectively visualize them) if you are not able to describe it in the smallest detail yourself.

So, revisit the goals for your successful future - and get better focused on the absolute center of your target...if you really want to hit the bull's-eye rather than merely the edge.

Think about it. But more importantly, do something about it...today!

Are You More-dinary?

In an effort to be more competitive, some people make the mistake of trying to simply provide more of the product/service they (and their competitors) deliver. Lazy thinking that is a big mistake. Merely providing more is related to manipulating the price. In the end, you make your offerings a commodity - a path that only drags down profits... and, ultimately your business.

This just makes you "more-dinary". Boring AND unhealthy. The cure? Constantly strive to be different and better. That ALWAYS differentiates you from the competition - often allowing you to charge a premium (making you interesting to your customers AND resulting in a healthy bottom line! What a bonus!)

Discover the deeper reason your customers desire your industry's product/service, assess what/how you and your competition is delivering those things, and then focus on what you can do to be different and better in the minds/hearts of your customers. Then execute soon and well. Repeat. Often.

The competition will always try to copy success. Your job is to 1. Stay engaged with your customers - both external and internal (employees), and 2. keep becoming different and better. To stay relevant and thrive in your business - no matter what it is - ANYthing is better than settling for "more-dinary". Instead, choose to be extraordinary!

Think about it. But more importantly, do something about it...today!

Forgive, Yes...But Forget??

We've all heard about the common saying "Forgive and forget". It's typically used to describe a more gentle, "enlightened" view towards our fellow human beings - encouraging us to achieve some kind of world peace by simply wiping the slate clean and forgetting it ever happened. What a load of bull...uh, I mean - what a foolish choice!

Forgiveness is one thing. Whether you forgive or not really only impacts you. Refusing to forgive a wrong is typically rooted in an emotional resentment that will lead to bitterness if left to fester - only serving to continue harming you - rather than the wrong-doer. So, ultimately, the wisest option is to choose to forgive. Whether or not to forget is quite another issue.

The healthiest option after being the victim of a negative experience is to forgive and remember! That experience - and memory - should be used for a productive purpose.

The goal for any and all life experiences is to learn from them and grow in wisdom and good judgment. Remembering the details that led to the experience and - logically - leveraging that insight to help make better choices for the future is the better option. To forget would be a shameful waste of the experience, making it more likely that you'll put yourself in the position to be victimized yet again...a much worse tragedy.

This brings to mind the more balanced saying of "Live and learn". So, when you are deep in the aftershocks of a painful experience - just focus on remembering the mistake, so you're less likely to repeat it in the future.

Think about it. But more importantly, do something about it...today!

Spoiled or Pampered?

I was recently meeting with leaders at a company who talked about how important service was and bragged how their goal was to spoil their customers. They were stunned when I told them it was a very bad idea. Blaphemy? Actually, they simply misused the meaning of the word, but that simple mistake can cause problems as the word filters through an organization.

Sometimes, people misuse the word "spoil" to mean "taking good care of someone". Nice thought, but the word is commonly used as "That kid is a spoiled brat". What meaning do people associate with "spoiled"? One way to create a monster is to give a child anything they want, when they want it - with no accountability. A kid might want candy for all meals, but it is NOT in their best interest. Eating only candy is actually bad for the child's health. If a person does this, they aren't caring for the child, they are actually doing the child (and everyone that child associates with as they grow older) harm!

The better option would be to "pamper" the child. A small difference in meaning that makes a big difference in the outcome. Pampering exceeds expectations, but does so in a more healthy way. Spoiling creates entitlement. That's why spoiled people throw tantrums - they think (inappropriately so) that "it's not fair" if they are "denied" what they "deserve". (Does that sound like customers or employees that you know?) Pampering keeps the candy as an occasional (more balanced) treat, when they actually DO deserve it - without spoiling them.

This is not merely semantics. Using inaccurate words when communicating expectations can create confusion - an operational problems. The key is courageously caring enough to give when it makes sense AND caring enough to say "no" when appropriate.

As we used to say at Disney "The guest may not always be right, but they will always be our guest. If they are wrong, they must be wrong with dignity!"

So, consider how you exceed your customers' (both external AND internal customers) expectations. The mosy consistently successful businesses WOW them, but do it appropriately. Remember: If you spoil them, they WILL spoil your results!

Think about it. But more importantly, do something about it...today!

Be Unique Or Die

Here is a CRITICAL consideration: How are you different and better than your competition? If you're not, then you will become irrelevant...and out of business.

Think of it this way, when your customers are deciding about getting a product or service you happen to provide, they will think of all the options available to them. When considering you AND your competition, they will compare the true cost to them (money, time, and effort) to the product or service (the "thing" as well as the entire experience) they are purchasing - and judge it all based on what THEY value.

There are several options:

1. What you offer is less than one of your competitors, and you lose the sale. You eventually go out of business.
2. Your experience is the same as your competitor(s), so it becomes all about price. Your product/service just became a commodity and you follow the inevitable price war down - and you eventually go out of business.
3. What you offer is different/better than your competition and you earn the sale.

Obviously, the best option is the third one. However, being unique does not guarantee long-term success. You must consider two more things:

• Your competition can copy just about anything (marketing, product, environment, processes - they can even reverse-engineer your product), but they cannot replicate the relationship you/your employees have with them. Once you earn loyalty, it is nearly impossible for your competitor to "steal" them away.
• You must continuously improve everything about your customer's experience. This includes your relationship with each customer.

The most important thing you can do is to establish what your customers really want then consistently deliver it while exceeding their expectations (being unique/different.) Spend some time with your team focusing on implementing different/better/unique and you will be amazed at how you will start to gain marketshare.

Think about it. But more importantly, do something about it...today!